This Merdeka, two beloved brands unite to celebrate Malaysia’s spirit of togetherness through an unexpected yet perfect pairing: Italian pasta heritage meets Malaysian fashion artistry.
Barilla, the world’s leading pasta brand, is collaborating with local fashion icon, Christy Ng, Malaysia’s celebrated handbag and shoe designer known for her sophisticated aesthetic and elegance, to create an exclusive limited-edition premium tote bag that captures the essence of Malaysian unity and culinary passion.
Just as Barilla has spent over a century bringing families together around the dinner table, Christy Ng has built her reputation creating accessories that tell stories of identity and belonging. This Merdeka collaboration represents a shared philosophy that the most meaningful moments happen when quality craftsmanship meets genuine connection.
“We are excited to celebrate Merdeka with our Malaysian fans by merging food and fashion, two powerful expressions of culture and love. Christy Ng’s design adds a uniquely local touch to our commitment to bringing people together through delicious, high-quality meals,” said Melissa Chin, Head of Categories and Marketing, Barilla South & South East Asia.
Christy Ng’s approach to this collaboration mirrors Barilla’s philosophy of bringing people together. Known for creating premium accessories that women cherish and carry with confidence, Christy has designed this Merdeka piece to reflect the multicultural richness that defines Malaysian identity.
The Barilla & Christy Ng limited-edition Premium tote bag features Christy’s signature design sensibility infused with Malaysian cultural elements, creating a piece that’s both functional and symbolic.
“When creating this design, I was inspired by the way Malaysians connect through shared meals, meaningful conversations, and our rich multicultural roots. This tote is meant to be more than just an accessory; it’s a statement of who we are and how we celebrate everyday moments in style,” shared Christy Ng.
How to get your hands on the Limited Edition Barilla & Christy Ng Tote Bag
Progressively from 14 July 2025, shoppers can expect to find the Limited Edition Barilla & Christy Ng premium tote bag bundle pack in stores at selected retailers including AEON, Isetan, Jaya Grocer, Lotus’s, Mercato and Village Grocer. Bundle pack options include:
Barilla Spaghetti N.5 500g & Barilla Basilico Sauce 400g
Barilla Spaghetti N.5 500g & Barilla Bolognese Sauce 400g
While stocks last. Terms & Conditions apply.