What is love to you? Love is generally considered as caring for those that matter, building bonds through shared moments, traditions, and experiences. As a foodie nation, one key bonding experience for Malaysians is at the dining table, with a home-cooked meal warming our hearts.
To help foodies foster cherished connections with their loved ones, Barilla – the #1 Pasta and Pasta Sauce Brand in Italy – has crafted a unique pasta shape to elevate those special moments at home. Celebrate love with the limited edition Barilla Heart-shaped Pasta – whether it’s a treat for your parents in the upcoming Mothers’ and Fathers’ Day, a romantic dinner, or a joyful gathering with friends, this playful pasta brings a touch of creativity and fun to the table.
It isn’t just visually appealing – Barilla Heart-shaped Pasta is crafted with precision. Made in Italy with 100% high quality durum wheat, the pasta features a unique thickness that strikes the ideal balance between texture and elasticity.
The new double heart design also provides a special textural contrast, with one heart having a smooth surface and the other partially ridged to make the tasting experience more exciting.
“At Barilla, we believe that food can be an expression of affection and has the unique power to bring people together. That’s why we are thrilled to offer our Heart-shaped pasta nationwide, a playful and delicious way to celebrate love in all its forms,” said Melissa Chin, Head of Categories and Marketing, Barilla South & South East Asia.
Looking to share your love?
The limited edition heart-shaped pasta will be progressively available from May 2025 in stores at selected retailers including Aeon, Isetan, Jaya Grocer, Mercato and Village Grocer.