Tealive recently took the Kuala Lumpur night skyline by storm with a spectacular display of LED lights, transforming the iconic 48-storey TSLaw Tower into the “Largest Tealive Bubble Tea Cup” to introduce its new tagline of “Brewing Positivity.”
The event, which coincided with International Bubble Tea Day on April 30th, saw two facades of the tower illuminated with LED lights, creating a virtual display of the largest bubble tea cup ever seen in Malaysia. Standing tall at 185 meters high, these facades served as a testament to Tealive’s commitment to innovation and creativity.
In addition to the massive bubble tea cup, the other two facades of the tower featured static displays of Tealive’s new tagline and other messages, further reinforcing the brand’s message of positivity and unity.
Bryan Loo, founder and CEO of Loob Holding Sdn Bhd, the parent company of Tealive, expressed his excitement about the event and the brand’s new direction. He highlighted Tealive’s journey over the past seven years and emphasized the importance of strengthening the brand’s connection with its customers.
The introduction of the new tagline, “Brewing Positivity,” aims to position Tealive as a symbol of inspirational strength and unity for Malaysians. Loo hopes that through this tagline, Tealive can inspire Malaysians to adopt a positive outlook on life and embrace positivity in everything they do.
As part of the campaign, Tealive unveiled its new mascot, Bru, a character with a Boba in a milk tea as a head. Bru embodies the brand’s quirky and fun personality, serving as a counter to negative vibes with his wise mind and edgy personality.
To celebrate the brand’s milestone and new identity, Tealive hosted an event welcoming the public to “The Bru-niverse” at Lot 10 Bukit Bintang. The event featured various activities, including the Giant Boba Toss, Run with Bru, Snap a Bru-file, Try our Mega Pearl drink, and Grab your personalized Yumbler. Additionally, Tealive launched a new range of “Mega Pearl Peach Paradise” drinks, catering to the cravings of bubble tea lovers with its refreshing Peach Oolong Tea taste and chewy pearls.
Overall, the event was a resounding success, with over 1,000 drinks and 600 Tealive Wall’s ice cream and OATSIDE given away for free. The weekend crowd was treated to special dance performances by Tealive’s tearistas and had the opportunity to guess the Mystery Bru with Warner Music celebrities, further adding to the excitement of the campaign.