• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Food News / Cheers to a Bolder Tomorrow with Tiger this Year of the Dragon

Cheers to a Bolder Tomorrow with Tiger this Year of the Dragon

December 18, 2023 by StrawberrY Gal

People often set goals for the new year, but don’t always take the time to acknowledge the progress they have made. With the formidable force of the Tiger and the Dragon this Chinese New Year (CNY), Tiger Beer wants Malaysians to celebrate their courageous achievements and be inspired to set even bolder ambitions for the year ahead. This is why the brand is kicking off its CNY 2024 campaign with even more exciting activations and promotions to “Cheers to a Bolder Tomorrow” together. 

Tiger will be taking over the concourse area of selected malls as consumers shop in preparation for the auspicious celebration. Larger-than-life on-ground activations will be available at Sunway Velocity (Kuala Lumpur) from 11th to 28th January, Gurney Plaza (Penang) from 24th January to 12th February, and Ipoh Parade (Ipoh) from 23rd January to 9th February where shoppers can win exclusive merchandise.  Up for grabs are prizes such as limited-edition Year of the Dragon merchandise from Tiger’s exclusive clothing collaboration with Against Lab, and even a personalised Tiger 6-can-pack with customised greetings for loved ones sure to elevate the festive cheer. 

Meanwhile, the brand is also kickstarting the festive season for consumers to enjoy an array of enticing promotions near them as early as today! From now until 10th February 2024, at participating supermarkets and hypermarkets in Peninsular Malaysia, those who purchase selected Heineken Malaysia Berhad brews can get a free La Gourmet Multi Electric Grill and Hotpot or even a Reunion Dish Plate Set. 

There’s more! From now until 15th February 2024, consumers at selected 99Speedmarts can purchase any two cartons of participating HEINEKEN Malaysia brands and stand to receive a free thermoflask, but that’s not all. Tiger is also bringing the celebration to selected coffee shops and food courts with performances, as well as enticing promotions and giveaways from 22nd December until 24th February 2024. Patrons who purchase big bottles of Tiger, Tiger Crystal, Heineken®, and Guinness can check under their bottle caps to see if they are eligible for the redemption of either an RM8,888 Cash Prize, the Tiger Mahjong Set, or a Reunion Dish Plate Set. 

To further elevate the festive cheer, up for grabs is the iPhone 15 Pro Max or even RM88 TnG e-wallet credits – all consumers have to do is buy any two cans of beers under HEINEKEN Malaysia’s portfolio of brands at convenience stores, provisions, and mini markets, scan the QR code, and submit the receipt to participate in the contest from 25th December to 25th February 2024. Shoppers also stand to win RM388 TnG E-Wallet Credit or a Heineken® Poker Set when spending RM90 and above on participating brands at pubs and bars from now until 24th February 2024.

For those who wish to make their purchases online to enjoy their favourite brews at home this CNY can do so via Drinkies. With the purchase of carton bundles on Drinkies, consumers will receive a La Gourmet Multi Electric Grill and Hotpot from the 2nd to the 31st of January 2024. For gifting purposes to friends and family during the festive season, consumers can also purchase the Tiger CNY gift wrap on Drinkies which comes with a selection of festive greetings. Shoppers can also check out Shopee and Lazada to purchase brews from the HEINEKEN Malaysia portfolio. 

“CNY is a time for us to ‘Cheers to a Bolder Tomorrow’ and celebrate courageous achievements and bold ambitions together. With an array of exciting promotions, giveaways, and activities that will bring Malaysians together, we hope that this inspires Malaysians to acknowledge the progress they have made and to set even bolder ambitions as they charge boldly forward into the new year,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. 

For more information on the full mechanics and details of promotions as well as the redemption process, head to tigercny.tigerbeer.com for more information. Also check out the brand’s Instagram and Facebook for more updates. Tiger and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.

Filed Under: Food News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Wake up to feel-good mornings with limited edition Selamat Pagi Nutella jars July 2, 2025
  • Cadbury Dairy Milk Gets an Upgrade: Richer, More Chocolatey Recipe to Delight Malaysians! July 2, 2025
  • Lexis Hotel Group Unveils “7 Wonders for 7.7 Deals” July 2, 2025
  • The Game Has Begun: Samsung Turns MRT Trains into a Moving Playground Starting Today July 2, 2025
  •  YEONJUN of TOMORROW X TOGETHER (TXT) is Somersby’s New No-Nonsense Ambassador July 2, 2025
  • Guinness Is On the Hunt for Malaysia’s First-Ever ‘Chief Pint Officer’ (CPO)! June 30, 2025
  • Oishii Innovations Group Celebrates 10 Years, Expecting to Giveaway up to RM250,000 worth of free meals June 30, 2025
  • Michelin Star Modern Indian Coastal Dining Redefined: JHOL Debuts in Kuala Lumpur June 30, 2025
  • A Taste of Negeri Sembilan @ Hotel Royal Signature June 30, 2025
  • An Afternoon in Style: Shangri-La Kuala Lumpur Celebrates 40 Years with Fashion and Tea June 30, 2025
  • Modern Malaysian Cuisine Reimagined at ATAS, The RuMa Hotel Kuala Lumpur June 29, 2025
  • Breakfast & Thieves: Where Global Brunch Meets Local Soul in Bangsar June 28, 2025
  •  Lotus’s Malaysia Ignites Savings with Fiery Return of Harga Hangat Campaign! June 26, 2025
  •  Samsung Encouraging Users to Activate Latest Anti-Theft Features to Help Tackle Phone Theft June 26, 2025
  • The Screen You Can’t Unsee – Once You Go Premium, You’ll Never Go Back June 26, 2025
  • emart24 celebrates 100th store by rewarding customers June 25, 2025
  • Emirates resumes regularly scheduled operations after minimal disruption on 23 June June 25, 2025
  • SUNWAY HOTEL GEORGETOWN & SUNWAY HOTEL SEBERANG JAYA LAUNCH SHINE CELEBRATION WEEK TO HONOUR DEDICATED TEAM MEMBERS   June 24, 2025
  • The Hari Hong Kong Launches Art Trail with Hotel Art Ambassador June 24, 2025
  • Shopee’s Largest Event Mobilises 2,000 Affiliates to Help Malaysians Discover the Best 7.7 Deals June 24, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie