Gamescom 2023 celebrated its 15th anniversary this year, from August 23 to 27 in Cologne, Germany. The world’s largest gaming event brought together more than 1,320 game, hardware, and software companies from 63 countries, filling an exhibition space of 230,000㎡ and uniting gaming fans from all over the world.
Samsung Electronics welcomed gamers to its largest Gamescom booth ever, measuring 752 square meters.
The Samsung Booth at Gamescom 2023 was filled with visitors throughout the entire show
At the booth, Samsung showed off its vision for the future of gaming, which includes the upgraded Odyssey gaming monitor lineup. From gaming monitors to gaming TVs with Samsung Gaming Hub, as well as mobile and storage technologies on display, Samsung demonstrated its commitment to the gaming community.
Unveiling Dual UHD monitor, the Odyssey Neo G9
On the first day of Gamescom 2023, Samsung hosted a keynote presentation, with key partners including AMD and Pearl Abyss, to introduce the remarkable capabilities of the new 57-inch Odyssey Neo G9 (G95NC), which was fully unveiled at Gamescom.
Director of Europe Display Marketing for Samsung Electronics Ben Holmes gives the Samsung keynote speech
In the keynote, Ben Holmes, Director of Europe Display Marketing for Samsung Electronics showcased the ambition of the Odyssey Neo G9, which is to bring gamers together through immersive gaming experiences. “It’s our most immersive monitor ever, for the gamers who want to get lost in the ultimate experience,” he said.
(From left) AMD Chief Architect of Gaming Solutions and Gaming Marketing Frank Azor and Pearl Abyss Head of Marketing & PR Rick van Beem during the Samsung Electronics keynote
Frank Azor, Chief Architect of Gaming Solutions and Gaming Marketing, AMD, shared what it means to collaborate with Samsung, saying, “With the Odyssey Neo G9, Samsung came to us with a challenge of powering this incredible-looking display with the graphics horsepower and the bandwidth necessary to be able to let it do what it was designed to do: deliver the most immersive graphics and gaming experiences possible.”
Next up was Rick van Beem, Head of Marketing & PR at Pearl Abyss. With their globally successful MMORPG, Black Desert Online, he explained how Samsung monitors make the most out of the game. “We partnered with Samsung because we believe that the 32:9 display format offered by Samsung’s displays is an ideal way to play Black Desert Online.”
The newest entry in the Odyssey lineup, the Odyssey Neo G9 was designed to look spectacular and to support the connectivity needs of gamers. In addition to HDMI 2.1, the Odyssey Neo G9 supports the VESA-certified DP (Display Port) 2.1 connectivity. The Dual UHD and a high refresh rate of 240Hz will provide gamers with an optimal gaming experience for high-performance games.
Bringing the Excitement to Samsung’s Largest-Ever Gamescom Presence
At Samsung’s booth, fans could experience this year’s new products hands-on, including the brand new 57-inch Odyssey Neo G9 (G95NC), the upgraded Odyssey Ark (G97NC), and the 49-inch Odyssey OLED G9 (G95SC), all in one place.
Gamers from all over the world visited the Odyssey Gaming Zone. Through a collaboration with Pearl Abyss, Samsung Electronics provided a unique play experience of Black Desert Online on the Odyssey Neo G9.
The booth was packed with gamers from all over the world, who flocked to experience the incredibly large screen and image quality of the 57-inch Odyssey Neo G9, which was fully unveiled for the first time in person at Gamescom.
“The screen is so big that I have no problem streaming and gaming at the same time,” said one streamer who tried out the Odyssey Neo G9. Another visitor to the booth said, “It wraps around me and makes me feel like I’m inside the game.”
The upgraded Odyssey Ark debuted at Gamescom with significant enhancements to connectivity and convenience. The new Multi View lets users see input from up to 4 devices at once, and make the most out of the Odyssey Ark’s large screen.
A visitor who experienced the Odyssey Ark commented, “It’s nice to be able to see a variety of things on one screen while working. I can use this instead of multiple screens.” In addition, the Odyssey OLED G9 impressed visitors at the booth. “The colours were amazing and vibrant,” commented one gamer. “It looked really good!”
Seamless Gaming Across Multiple Amazing Displays
Driven by partnerships with gaming companies, the Samsung booth was full of gaming monitors with industry-leading specifications, gaming TVs, Samsung Gaming Hub, and mobile devices to allow visitors to experience a wide range of games on their preferred gaming screen.
As part of this partnership, in the keynote’s last session, Mike Lucero, Head of North America Gaming Service for Samsung Electronics announced that Bethesda Game Studios’ much-anticipated open-world space adventure “Starfield” will be available through the Samsung Gaming Hub, with an Xbox Game Pass subscription from September.
Samsung Gaming Hub is also highly popular among console gamers, as it allows them to enjoy a variety of game titles from partners like Xbox and NVIDIA GeForce NOW without connecting consoles. Families with children could be seen having fun in the Samsung Gaming Hub zone, which is organized to play games on the TV like an arcade.
On the main stage, Samsung continuously hosted events and programs with popular streamers and eSports teams. Fun competitions with today’s most popular games and exciting conversations kept the attention of booth visitors through the entire show. The 240Hz 4K gaming monitor, the Odyssey Neo G8 32” was able to fully express the colourful graphics and fast pace of games like Overwatch 2.
A “Racing Challenge” was held in the Gaming TV zone with 98-inch QLED Q80C. Fans could race using a steering gear and a high-definition Gaming TV, for life-like high-octane, thrilling matches.
Bringing the Hottest Games to Life With New Technology
At Gamescom 2023, Samsung Electronics announced a partnership with NEXON to adopt HDR10+ GAMING technology, a high-definition video standard for gaming. The HDR10+ GAMING title, “The First Descendant” developed by NEXON will provide gamers with the ultimate HDR game experience through deeper colour, contrast and brightness.
And Samsung was proud to show how a premiere gaming screen can bring games like Black Desert Online from Pearl Abyss studio.
At Gamescom 2023, Samsung Electronics showcased gaming solutions optimized for the increasingly diverse game genres and tastes of global gamers, and a connected gaming experience that brings the gaming community together with leading technology. Samsung Electronics is envisioning a different future for the gaming ecosystem and bringing that vision to life at Gamescom.
For more information about Gamescom 2023, please visit:
• Odyssey OLED G9: 49″ Odyssey OLED G9 G95SC LS49CG954SEXXS | Samsung Malaysia
• Odyssey Neo G9: 57″ Odyssey Neo G9 G95NC LS57CG952NEXXS | Samsung Malaysia