• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Invited Review
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • HOTEL
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
You are here: Home / Food News / LEE KUM KEE Flavour Express Embarks on a Flavourful Culinary Journey at THAIFEX

LEE KUM KEE Flavour Express Embarks on a Flavourful Culinary Journey at THAIFEX

May 23, 2023 By StrawberrY Gal - Food News Leave a Comment

 Lee Kum Kee, the globally renowned brand of authentic Asian sauces and condiments, is taking part in THAIFEX – Anuga Asia 2023 from 23 May to 27 May. With the theme “From Asia to Any Kitchen”, LEE KUM KEE Flavour Express – the brand’s booth – invites visitors to embark on a culinary journey that showcases the versatility and richness of Asian flavours, and to explore professional foodservice solutions that help bring their creative imaginations and business ideas to life.
The “LEE KUM KEE Flavour Express” is designed to resemble a train ride, which symbolises the journey of bringing the flavours of Asia to any kitchen around the world, and has distinctive zones in its train compartment showcasing a wide range of Lee Kum Kee sauces and condiments. The train’s striking red colour reflects the company’s strong corporate identity and heritage.
“LEE KUM KEE Flavour Express” is completed with distinctive zones in its train compartment showcasing a wide range of Lee Kum Kee sauces and condiment
Visitors can explore the four zones of the booth, each with a unique theme: “Timeless Classic”, “Asian Culinary Essentials”, “Asian Culinary Range” and “New Culinary Trends”. These zones showcase Lee Kum Kee’s classic and popular sauces such as oyster sauce, soy sauce and sesame oil, as well as healthy options and innovative products such as gluten-free soy sauce, vegetarian oyster sauce, and salt-reduced oyster sauce, ginseng chicken soup base, and Sichuan hot and spicy soup base.
In addition to product displays, Lee Kum Kee’s booth featured a special cooking demonstration by celebrity chefs on 23 May – Chef Thanarak Chuto (Chef Pom) from Thailand and Master Chef Kwok-keung Chan from Hong Kong, China. The chefs prepared two delicacies for the audience – “Seared Snow Fish with Salted Egg Fried Rice” and “Stir-fried Vermicelli with Crabmeat and Scallops” – showcasing the versatility of Lee Kum Kee’s popular Asian sauces including Panda Brand Oyster Sauce, Seasoned Soy Sauce for Seafood and sesame oil.
Lee Kum Kee also highlighted its Asian sauces capabilities at the 9th Thailand Ultimate Chef Challenge 2023, where the Company is the official premium sauce partner for the “Asian Rice and Noodle Challenge” category. Starting from 23 May to 27 May, 32 professional chefs and 30 emerging chefs are competing for the champion by unleashing their exquisite cooking skills and making good use of Lee Kum Kee sauces. Apart from immersing in the exciting, fast-paced challenges, audience could also get a glimpse of the creative use of Lee Kum Kee featured products from a new perspective. Ms. Cheryl Chan, Regional Marketing Director of Lee Kum Kee Sauce Group, said, “With 135 years of heritage rooted in Asian cuisine, Lee Kum Kee is committed to preserving the traditions and authenticity of Asian cuisine while inspiring chefs and foodservice partners to explore the possibilities of infusing Asian flavours into world cuisines. With our participation at THAIFEX, we look forward to sharing our progressive world vision in the culinary arts and strengthening our foothold in Thailand and Southeast Asia. The journey towards our goal starts at THAIFEX and we will go beyond to reaffirm our determination to provide Superior Culinary Experience to the world.”
Chef Pom and Master Chef Chan said, “We are excited to be part of the Asia’s largest Food and Beverage Trade Show to share the cooking tips and have culinary exchange with the visitors. Lee Kum Kee sauces and condiments are essentials no matter in home or industrial kitchens because of its convenience and all-purpose applications. We could always find the easiest ways to enhance the umami and garnish the dishes.”
Discover quality sauces and condiments from Lee Kum Kee at THAIFEX – Anuga Asia 2023:
Booth: LL15, Hall 10 (Fine Food Category)
Venue: IMPACT Muang Thong Thani, Bangkok, Thailand
Date: 23-27 May 2023
Trade Visitors: 23 – 26 May 2023 10:00am to 6:00pm; Trade and Public Visitors: 27 May 2023 10:00am to 8:00pm

Category: Food News



Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • RSS
  • Twitter
Malaysian Foodie

Latest

  • Ferria KL @ Westin Kuala Lumpur June 6, 2023
  • Easy to Own the New Samsung Neo QLED 4K from RM155 a Month with Maxis Home Fibre Plan June 6, 2023
  • XROADS AMAZING MEALS YOU WILL SIMPLY LOVE June 6, 2023
  • IBERICO PORK RIBS & RICE DUMPLING June 6, 2023
  • EXTRAVAGANT BUFFETS FOR DADS June 6, 2023
  • Belly & The Chef @ OUG June 5, 2023
  • Dyson Zone™ Headphones with Air Purification Launch in the US June 5, 2023
  • G Hotel Welcomes Bernard Krishnan as the Trailblazing Mastermind Behind Culinary Delights! June 4, 2023
  • KYOCHON 1991’S NEW PROMOTIONS ARE SURE TO PLEASE AND ARE NOW HALAL CERTIFIED TOO! June 4, 2023
  • FUSION CELEBRATES INTERNATIONAL WELLNESS IN JUNE WITH EXCLUSIVE WELLNESS ACTIVITIES June 4, 2023
  • Genting Malaysia shines at HAPA Awards with 19 hospitality, service and culinary wins June 4, 2023
  • Raffles Hotel Le Royal Hosts Exclusive Michelin-Star Four-Hands Dining Experiences June 4, 2023
  • Livestream Invitation: Bespoke Life 2023 June 4, 2023
  • Rogan Gregory’s Captivating Sculptural Exhibition to Inaugurate Hotel Bel-Air’s Enchanting Sculpture Garden June 4, 2023
  • Hi-Tea Buffet on Agong’s Birthday at AVANTÉ Hotel June 4, 2023
  • A TASTE OF THAILAND: INDULGE IN EXQUISITE THAI DELIGHTS AT PARKROYAL COLLECTION KUALA LUMPUR. June 4, 2023
  • illy Caffe @ Pavilion Kuala Lumpur June 2, 2023
  • Ippudo opened their 12th outlet at Pearl Point KL June 1, 2023
  • Harley’s Burger @ Lalaport May 31, 2023
  • Family Staycation @ Pavilion Hotel Kuala Lumpur Managed by Banyan Tree May 31, 2023

Secondary Sidebar

EXPLORE

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2023 Malaysian Foodie