• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Travel / Travel News / HKTB Welcomes the Government’s Announcement for Removing Amber Code and Launches Global Promotions to Attract Visitors with Three Strategies

HKTB Welcomes the Government’s Announcement for Removing Amber Code and Launches Global Promotions to Attract Visitors with Three Strategies

December 16, 2022 by StrawberrY Gal

Dr Pang Yiu-kai, Chairman of Hong Kong Tourism Board (HKTB), expressed warm welcomes towards the Government’s announcement of removing the amber code for inbound visitors, “The new arrangement marks the opening of the tourism doors of Hong Kong. Upon fulfilling the vaccination and COVID-19 test requirements, visitors can now enjoy Hong Kong’s full range of diverse and exciting experiences, including our culinary offerings. We expect that the new measures will stimulate travellers interests in visiting Hong Kong.”

Currently, HKTB is hosting a mega familiarisation trip for about 60 Southeast Asia (SEA) travel trade representatives from Thailand, Malaysia, Indonesia, the Phillippines and Singapore to allow them to experience in person Hong Kong’s new tourism appeals and winter festivity. As the Government lifted the amber code, the SEA delegate is the first inbound visitor group to fully enjoy Hong Kong’s dearly-missed cuisines and diverse experiences.

           Mr Dane Cheng, HKTB Executive Director said, “It is glad to see the lifting of amber code arrangement for inbound visitors. It marks the opening of tourism doors of Hong Kong. Seizing this opportunity, HKTB presents Hong Kong’s brand new experiences to our overseas travel trade partners, whom we haven’t seen in a while, hoping that they will introduce brand new tourism products and share Hong Kong’s tourism appeal to visitors in their respective markets and bring them back to Hong Kong as soon as possible. The familiarisation trip marks the milestone first step to our continuous efforts in inviting travel trade partners and media organisations in other visitor source markets to Hong Kong. We will also roll out a global promotional campaign with a view to teaming up with various sectors across the city to drive the full revival of Hong Kong’s tourism together.”

 

HKTB’s three strategies for bringing back visitors

 

Rolling out global promotional campaign “Hello Hong Kong”

·       HKTB will launch a global promotional campaign “Hello Hong Kong” to showcase Hong Kong’s iconic tourism appeals and new experiences, sending out the message that different sectors in the city stand together to warmly welcome visitors to Hong Kong.

·       HKTB will invite hundreds of industry representatives, travel trade media, KOLs and Hong Kong Super Fans from around the world to visit the city in person and experience the city for themselves. For example, a group of directors from Southeast Asia will be invited to Hong Kong to make microfilms to showcase Hong Kong’s charms.

·       HKTB will join hands with the travel trade to participate in overseas trade shows to tell the good Hong Kong stories through tourism

Showering visitors with hospitality treats and wide range of offers

·       A series of hospitality treats, such as special welcome drinks will be provided to visitors arriving in Hong Kong in the first month of the campaign. About 100 restaurant and bar partners are expected to participate. Other hospitality treats will also be available.

·       HKTB will partner with various sectors including airlines, tour operators, hotels to offer various treats to continuously drum up visitors’ intention to come to Hong Kong.

·       Support the Airport Authority and airlines, especially in overseas promotions, in free air tickets giveaway.

Staging and supporting an exciting line-up of mega events

·       HKTB will continue to organise an exciting line-up of mega events, including events that are specially designed for visitors, to showcase Hong Kong’s return to the international stage, generate positive word-of-mouth for Hong Kong and strengthen the city’s visibility around the world.

·       More than 200 events and happenings are confirmed to be staged in Hong Kong in 2023.

·       Over 100 large-scale MICE events will also be staged in town in 2023.

HKTB Brought Back Mega Trade Familiarisation Trip for SEA Trade Partners

SEA has long been Hong Kong’s important visitor source market with great potential. Recent visitor arrival figures reveal that SEA are the first group of travellers to return to Hong Kong.

    The 5-day-4-night familiarisation trip will take the trade delegate to check out newest attractions including M+ and Hong Kong Palace Museum in West Kowloon Cultural District; voyage through religious site in “Hong Kong Neighbourhood – West Kowloon” to experience Hong Kong’s authentic local culture; experience new rides and performances in theme parks. The delegate also left their footprints at the the Christmas town of HKTB’s “Hong Kong WinterFest” and made a wish at the tallest outdoor Christmas tree in town.

           HKTB also made every effort to assist the SEA trade delegate in liaising with the local travel trade, arranging meetings with both sides to explore future cooperation and open up business opportunities.

       HKTB presents Hong Kong’s brand-new experiences to our overseas travel trade partners, whom we haven’t seen in a while, hoping that they will introduce brand new tourism products and share Hong Kong’s tourism appeal to visitors in their respective markets and bring them back to Hong Kong as soon as possible. HKTB will also continue to roll out various promotional campaigns to actively showcase Hong Kong’s to global visitors, tell the Hong Kong good stories and drive the rapid recovery of the tourism industry.

 

Filed Under: Travel News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Sky-High Flavours and Nostalgia: Wondermama @ The Toffee Elevates Malaysian Comfort Food with a View July 9, 2025
  • NU Bulldogs from the Philippines Conquers the First-Ever Galaxy Gaming Academy X Mobile Legends: Bang Bang Campus Series 2025! July 9, 2025
  • Samsung Introduces Future-Ready Mobile Security for Personalised AI Experiences July 8, 2025
  • JIN TING WAN IGNITES A NEW ERA OF CANTONESE CUISINE July 8, 2025
  • CELEBRATE THE MID-AUTUMN FESTIVAL WITH MOONLIT STRAITS ELEGANCE BYPENANG MARRIOTT HOTEL July 7, 2025
  • The City’s Talking (and Guessing): Galaxy AYE Stunts Blows Up Online – and 30 Galaxy Tabs Are Up for Grabs! July 7, 2025
  • Beyond Sightseeing: Unusual Digital Hobbies to Try in Malaysia July 7, 2025
  • Where Japan Meets Italy on a Plate: Hokkaido Table at The Exchange TRX Elevates Fusion Dining in KL July 7, 2025
  • Leonhart Energy Coffee: A truly powerful and distinctive product, delivering on both quality and flavour July 7, 2025
  • Introducing the All-New Cream-O Strawberry! Berry ONZ in Every Bite! July 7, 2025
  • Discover Come True Café at 1 Utama: Healthy Taiwanese Meals, Stunning Soufflés & A Mission That Matters July 6, 2025
  • Bigger, Bolder, BRAVIA: Sony Unveils 98” BRAVIA™ 5 in Malaysia, Redefining the Home Cinema Experience July 5, 2025
  • Green View Seafood and the Legendary Sanghar Noodles of Petaling Jaya July 4, 2025
  • A New Chapter for Ibu Ruby’s: Boldly Indonesian, Deeply Familiar July 4, 2025
  • Pioneering the Foldable Revolution: From Concept to Reality July 3, 2025
  • LUMOS TABLET Review: Top Quality from just RM499!  July 2, 2025
  • Wake up to feel-good mornings with limited edition Selamat Pagi Nutella jars July 2, 2025
  • Cadbury Dairy Milk Gets an Upgrade: Richer, More Chocolatey Recipe to Delight Malaysians! July 2, 2025
  • Lexis Hotel Group Unveils “7 Wonders for 7.7 Deals” July 2, 2025
  • The Game Has Begun: Samsung Turns MRT Trains into a Moving Playground Starting Today July 2, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie