What goes best with a great cup of coffee from one of the world’s largest and most successful coffee chains? It could very well be Malaysia’s first premium Bahasa Malaysia weekender. Featuring a broad spectrum of lifestyle pieces and modern cultural commentary, Majoriti 7 is available every Thursday, and Starbucks customers will be handed a copy when they get their cup of coffee at selected outlets in the Klang Valley.
The partnership was commemorated with a Memorandum of Understanding signing between Berjaya Food Group chief executive officer and Starbucks Malaysia managing director Datuk Sydney Quays, and Star Media Group chief executive officer Alex Yeow in Starbucks Kiara Bay DT. In attendance was also UEM Sunrise Berhad chief executive officer Sufian Abdullah, showing his support for the newly-minted partnership in UEM Sunrise’s award-winning township of Kiara Bay.
Majoriti 7 product lead Chung Eng Lee said, “Besides intriguing stories, Majoriti 7 offers brands a new platform that connects them directly with their intended audience. When the team sat down to decide on the best way for Majoriti 7 to connect premium brands to premium clientele, we knew that we had to work with the right partner, especially one that shares the same ideals as us,” she added.
Chung said that the coffee culture behemoth came to mind, thanks in large to the emphasis Starbucks places in engaging their customers and giving every customer that walks through their doors the best experience possible.
“Starbucks is known the world over for its dedication to the craft of producing high quality brews while Majoriti 7 is committed to delivering a powerful mix of perspective and lifestyle features that resonate with both our partners and consumers alike. We look forward to adding value for brands by being the platform where they are able to showcase their own distinguishing attributes to Starbucks and our partners’ discerning affluent customers,” said Chung.
She added that the inaugural edition had already attracted a number of brand marketers who valued the unique positioning and urban Malay audience segmentation offered by the weekly publication.
“We have a history of continuously adapting how we serve customers and anticipating their needs in store. For many, there is nothing like ordering a cup of your favorite Starbucks beverage, sitting down in the comfort of our store and being able to read up on the latest in current affairs. As such, we are pleased to offer our customers that next level of convenience with the availability of Majoriti 7 at our stores. With this collaboration, we are now able to bring out the best of the Third Place that is Starbucks,” said Quays.
With a tagline of ‘Adrenaline Metropolitan’, Majoriti 7 holds a distinct vision of redefining storytelling that reflects the city’s heart and soul, serving purposeful and progressive content that prompts conversation and piques interest.
Majoriti 7 is also available at De.Wan 1958 restaurants for their customers, while members of the public can purchase a copy of Majoriti 7 available only at selected 7-Eleven outlets and PETRONAS Mesra in the Klang Valley for RM8 per copy.
Interested brands may connect with the Majoriti 7 team at bit.ly/majoriti7