Samsung Electronics today announced a new partnership with YellowKorner, a world-renowned art photography collective, to provide consumers with an extensive collection of photographs from world-class and emerging artists on The Frame, its lifestyle TV, and making art photography more accessible through the Art Store.
Founded in 2006, YellowKorner is a leading art photography maison headquartered in France, operating a network of more than 130 galleries worldwide across 25 countries globally. It offers more than 3,000 limited-edition and certified prints in collaboration with some of the world’s leading artists of this generation.
Through the partnership, The Frame will offer an extensive collection of photographs curated by YellowKorner, allowing viewers to discover and experience the magic of photography in a way that has never been possible before. The Frame will also be displayed in some YellowKorner’s art galleries in France, where customers will be able to discover The Frame and get the possibility, through a QR code, to have information about The Frame.
Additionally, Samsung and YellowKorner will partner with renowned and emerging artists to hold exhibitions in Paris with the goal of democratizing art photography. Both websites, Samsung and YellowKorner will indicate details, where visitors will be able to deep dive into the partnership, the iconic Lifestyle TV and its leading art platform, the Art Store, where some YellowKorner artists present.
The Art Store currently has over 1,600 works of art from more than 600 artists in 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Albertina Museum in Vienna, the Hermitage State Museum in Saint Petersburg, the Prado Museum in Madrid, the Tate Modern in London, the Van Gogh Museum in Amsterdam and LUMAS.
“The partnership with YellowKorner signifies the increasing presence of The Frame’s Art Store as one of the leading art platforms around the world,” said Jongsuk Chu, Executive Vice President and Head of Europe Office at Samsung Electronics. “We hope that this partnership will continue to provide our consumers an easy and accessible point of entry to experience their favorite artwork.”
The Frame is Samsung’s award-winning lifestyle TV, which transforms the everyday living space into an art gallery with stunning works of art from the Art Store. The 2021 version builds on The Frame’s iconic design, offering an even slimmer bezel of 24.9mm, mirroring the depth of a traditional picture frame and allowing the viewers to focus on the artwork itself.
The Frame portfolio is available in seven screen sizes, ranging from 32” to large 85” models. Taking advantage of industry-leading QLED 4K picture quality, The Frame also uses a Brightness Sensor to detect the surrounding light conditions and automatically adjusts the screen’s brightness and color tone to provide astonishingly vibrant pictures while displaying the artwork as it was intended to be seen.
Samsung Malaysia Electronics and Segaris Art Center announced their collaboration last month, in conjunction with the gallery’s 10th anniversary celebration, to celebrate the work of local artists and talents in the country.
Through the first-of-its kind artist collaboration with Samsung, 10 paintings from the gallery’s collection have been selected to be featured on Samsung’s digital Art Store from now to 31 March 2022. These includes work by artists including Faizal Suhif, Awang Damit Ahmad, Alicia Lau which are made available exclusively to The Frame lifestyle TV users in Malaysia.
For more information on Samsung’s lifestyle TV portfolio, please visit www.samsung.com.
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