Being a mum, our children health is the most important things for us. And due to COVIC-19; we are assured that our home are safe and kids clothing are well clean and sanatized. We are glad to know that TOP had recently introduced TOP Gentle Care Advance Micro-Clean Tech Liquid Detergent that is able to remove 99.9% of viruses (COVID-19 and Influenza A) and bacteria3.
TOP Gentle Care is formulated with Caring Touch Tech for an overall skin-nurturing experience. Powered by plant-based active ingredients which are free from the five most common allergens that trigger skin sensitivity, it is suitable for the wellbeing of the entire family’s skin. The skin-loving pH formula is dermatologically tested, with a lasting citrusy fresh and clean fragrance. This gentle, skin-friendly detergent uses 3X Stain Busting Tech to effectively remove even the toughest stains by penetrating deeply through fabric layers, pulling out stains and keeping dirt from redepositing onto laundry. TOP Gentle Care uses Fibre Care Tech to protect clothes by conditioning fabric at the fibre level to help clothes retain the look and feel of newness for longer.
And what’s more is TOP has become a comforting presence for many, helping to ease the burden of Orang Asli students and their families, single mothers, frontliners, vaccinators and the homeless through product contributions totalling approximately RM600,000. The brand has also raised spirit with the rousing tribute song ‘Bebas Melangkah’.
“While the pandemic has been difficult for all of us, Malaysians are proving resilient and bouncing back by lifting up and supporting those who are most in need. TOP is proud to play our part as Keluarga Malaysia being here for you in good times, and tough times. The Cerahi Kehidupan Bersama TOP campaign is more needful than ever as it reduces the burden on single mother-led families, and encourages children to readjust to in-person school again. We understand that some children will face anxiety to return to school after spending a long time at home which is why we are including a soft toy and a beautifully illustrated limited edition book by famed artist, author and children’s book illustrator Emila Yusof to help educate them on the correct technique of handwashing in preparing them to get back to school,” says Ms Ling Ai Li, Marketing Manager of Fabric Care Division at Southern Lion Sdn Bhd.
Commenting on the cooperation, JKM commended and lauded the noble efforts of TOP in organizing the Brighter Future with TOP initiative which can benefit those affected during the Covid 19 pandemic.
For Emila Yusof the collaboration with TOP allows her to provide gentle guidance on health and hygiene to children who are still coping with life changes due to the pandemic through the story of Kiki that follows a young girl in a typical pandemic day with her mother’s frequent reminders to wash hands, and to wash clothes. “Children remember the stories their mothers tell them at bedtime well into adulthood, and the illustrations act as a visual reminder on what they should do. I’m delighted that this collaboration with TOP can bring comfort and more closeness between single mothers and their children,” says Emila.
The limited edition book ‘Kiki Menentang Dunia Kuman’ by Emila Yusof will be gifted to all the Cerahi Kehidupan Bersama TOP recipients. The public can redeem this beautifully illustrated book by purchasing RM45 and above of TOP detergent or Kirei-Kirei hand wash products in a single receipt from AEON or Shopee via Southern Lion Official Store, Whatsapp 018-6688025 with their details and proof of purchase before answering one simple question. For more information, please visit https://www.facebook.com/TOPdetergentMY.
“This is the first year that we are working with Shopee for the campaign as we notice that consumers are increasingly purchasing our products on this platform. We hope that it will result in a higher collection and the opportunity to help even more children than the 333 that we have committed to aiding. Help us help more single mothers and their school going children so they can enjoy a brighter future,” adds Ms Ling in closing.
To find out more about TOP products and the campaign, please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.