The fun factor of the Wall’s ice cream sandwiches just got taken up a notch with the release of the new Special Edition LINE FRIENDS Wall’s Ice Cream Sandwich. A special edition treat that is sure to delight fans of LINE FRIENDS and snackers alike, the playful and trendy characters wholly encapsulate the fun and easygoing nature of on-the-go snacking that can be enjoyed with friends and family.
Immediately greeting snackers is the cute packaging featuring the LINE FRIENDS characters against the backdrop of a bright, eye-catching green, that unravels to a perfect pairing of vanilla and chocolate flavours, which form the ice confection heart, sandwiched between two soft biscuits.
What brings the fun and excitement with every unwrap of the LINE FRIENDS Wall’s Ice Cream Sandwich are the charming little print designs appearing on the sandwich biscuits, featuring the iconic LINE FRIENDS characters BROWN, CONY, SALLY and CHOCO.
Celebrating this special project between the two brands, Shiv Sahgal, Marketing Director of Foods & Refreshments category for Unilever Malaysia, shared, “The new LINE FRIENDS Wall’s Ice Cream Sandwich is a celebration of all things fun, and we are excited to introduce it to the Malaysian market. Combining the four iconic and trendy LINE FRIENDS characters with the playfulness and joy of munching on a tasty ice cream sandwich, we aim to create more opportunities for fun, bite-sized moments that can just as easily be shared with friends and loved ones anytime and anywhere.”
The LINE FRIENDS Wall’s Ice Cream Sandwich range is now available at retail outlets nationwide and is priced at an affordable RM2.00 each. The ice cream sandwich is also available online for purchase on both Lazada and Shopee.
For more information on the LINE FRIENDS Wall’s Ice Cream Sandwich, check out Wall’s Malaysia’s official Facebook page at https://www.facebook.com/wallsmalaysia
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