As a pioneering brand both globally and locally, Hennessy has always evolved to be relevant to its consumers since its founding years dating back to 1765. With such heritage, Hennessy prides itself in being current and relevant to consumers everywhere. To this day, the brand remains in the hearts and minds of consumers by pioneering innovation, campaigns, programmes and an overall experience that resonates with consumer trends and desires.
In line with the Government’s initiatives to implore Malaysians to adhere to Standard Operating Procedures (SOPs) when dining out, Hennessy Malaysia has embarked on a meaningful campaign to prioritise the safety and responsible enjoyment of consumers of Hennessy V.S.O.P, the most refined cognac brand in the world. This will be executed by rewarding loyal consumers with ride vouchers from Grab.
Consumers who purchase a bottle of Hennessy V.S.O.P at participating outlets nationwide will be entitled to a RM20 Grab ride voucher and will have the privilege of being driven home in a Grab car – a friendly courtesy by Hennessy!
Through this campaign, Hennessy V.S.O.P is channelling a clear message to all its consumers – “Enjoy Responsibly!”
“Our priority and accountability are always to our consumers. This is why we refer to them as VIPs, we see it as our responsibility to look after them and to ensure – above all – a safe and worry-free experience for them. This comes as part of our continued commitment to our consumers who have made us the leading cognac brand in the world,” said Aurelie Lim, Marketing Director of Moët Hennessy Brands.
“This distribution of Grab vouchers for our consumers come as part of this deep-seated commitment with a clear message – while we want to provide a privileged experience to our consumers, we want them to do so safely and responsibly,” she added.
As with all Hennessy experiences, participating in the campaign is easy. Upon purchase of a bottle of Hennessy V.S.O.P at participating outlets, consumers can log on to https://hennessy.vip/redeem and fill in their details with their receipt as proof of purchase to redeem their RM20 Grab voucher on a first come first serve basis. A list of participating outlets can be found at https://hennessy.vip/outlets.
More information about Hennessy can be found at Hennessy Malaysia’s Facebook page.