Launch Of Pensonic’s Toush Smart Appliances Series

YB Dr. Ong Kian Ming, Deputy Minister, Ministry of International Trade and Industry (MITI), launched Pensonic’s Toush Smart Appliances Series at W Hotel Kuala Lumpur.

The launching event was attended by Dato’ Seri Chew Weng Khak (Group Executive Chairman and Founder of Pensonic Holdings Berhad), Board of Directors of Pensonic Holdings Berhad, Senior Management of Tuya Global, Dato’ Andy Kwan (President of Malaysian Air Conditioning & Refrigeration Association), En. Mohd Azanuddin Salleh (CEO of SIRIM QAS International) and Mr.Gan Cheng Swee (President of Federation of Malaysian Electrical Appliances Dealers’ Associations or FOMEDA), the Media, business partners, dealers and guests.

The well attended launching event was preceded by the signing of Strategic Cooperation Agreement between Pensonic Holdings Berhad, represented by Pensonic Group Managing Director Mr.Vincent Chew and Ms.Eva Na, Chief Marketing Officer for Tuya Global Inc..

The Toush brand is Pensonic’s new smart IoT appliances series that are WiFi enabled and all the appliances in this series can be remotely controlled using the single Toush App.

So, what is Toush? Toush signifies touching, sensing, exploring and experiencing life in delightful ways. Toush smart IoT appliances are intuitive appliances that sense and respond to the user, and these smart appliances can be remotely controlled using touchscreen devices. Toush smart appliances connect, automate, quantify, optimise energy and resources, giving consumers more savings while fitting seamlessly into their lifestyles.

Through Toush smart appliances’ different sensors such as temperature, air quality, location, vibration, humidity and other sensors, they interact with their environment, delivering useful data and practical recommendations to ensure a comfortable environment for the consumer and their loved ones.
Pensonic, as a local company, fully supports our Government’s 5G initiatives to develop smart cities and smart appliances. According to a report published by MarketsandMarkets, the global smart home market is expected to grow from US$76.6 billion in 2018 to US$151.4 billion by 2024, at a CAGR (Compound Annual Growth Rate) of 12.02%.
As for our Malaysian smart home market, it is expected to grow at an annual rate of 25.5% till 2023. According to Statista, revenue in the Malaysian smart home market is expected to reach US$105 million (RM436 million) in 2019 and may hit market volume of US$260 million by 2023.
In 2018, there were 28.7 million internet users, out of a population of 32 million. Out of this number, people in their 20s were using smartphones more than 8 hours a day. Malaysians have about 2.4 connected devices each, with smartphones being the most used device.
Malaysians spend an average of 3 hours and 43 minutes using mobile internet, which means smartphones are the best tools to help consumers manage their appliances. Smartphone usage alone in 2018 is at 93.1%.
According to an article in StarBiz dated 13 May 2019, the Malaysian smart home market growth will be driven by the rapid adoption of smartphones and smart devices, healthier lifestyles, rise in energy saving and low cost solutions, and the increase in more market players diversifying their smart home appliances.
With the penetration of Smart WiFi enabled appliances, the home appliance market has become more competitive, varied and more consumer oriented. There are many players in the market promoting smart home appliances, but majority have one App to manage one appliance.
Pensonic Group Managing Director Mr.Vincent Chew explained, “Pensonic is the first local electrical appliances brand to venture into smart IoT appliances and first local electrical appliances brand with an App that manages many products with a single App. You can automate your different appliances to operate or switch off at a certain time, can schedule up to 7 days of cleaning, helps you monitor energy usage for you to enjoy more savings, receive service and status alerts to maintain your appliance in top working condition, have instant access to user manuals, and you can even add in a family member to manage your Toush appliance with you”.
“Presently we have Smart Robotic Vacuum Cleaner, Smart Water Heater, Smart Air Purifier, Smart Air Conditioner, and Smart Kit. Toush Smart Kit contains a Smart Motion Sensor, Smart Temperature and Humidity Sensor, and Door and Window Sensor with a Gateway Control System.
More appliances are in the pipeline to complete the series of Toush Smart Appliances to make consumers’ homes a smart home such as, fans, washing machines, refrigerators, switches, wall plug with USB, plug top, water dispensers and cookers”, he added.
Mr.Vincent continued, “On top of all the energy saving and user friendly features I have just mentioned, Pensonic is very concerned about our consumers’ safety, therefore all Toush appliances are certified and approved by SIRIM, Energy Commission (Suruhanjaya Tenaga) and MCMC (Malaysian Communications and Multimedia Commission)”.

Consumers are concerned about privacy and data security when using smart appliances. Armed with the vision of providing smart home appliances that evolve around consumers’ lives seamlessly, Pensonic has partnered with Tuya Global Inc.(Tuya).

Tuya is a global IoT platform provider with one stop solution for smart appliances, including hardware access, cloud services, and app development capabilities. Presently, Tuya is serving 100,000 international clients with 100 million connected devices to provide a secure platform to customers.

Tuya has many security features in place to protect consumers’ privacy and data integrity. Among them are independent global data centers, secure data transmission with TLS, extra AES128 encrypted transmission, as for data storage, Tuya encrypts all sensitive data with industry-standard encryptions, including AES256 encryptions and SHA256 (Secure Hash Algorithm) for data desensitization and storage.

Tuya works with global security organizations like the NCC Group, third-party institutions for private data protection and security endorsements, with TrustArc for GDPR, CCPA and other global and local privacy laws. Tuya has also been certified ISO27001, 27017 and 27018 from SGS.
Now that you know you can use your Toush Smart Appliances with peace of mind, just register your Toush appliance warranty online using the Pensonic App and we will send the Toush Kit to you free of charge (for each registration address). You can download Pensonic App using the QR Code on the appliance’s packaging or user manual.

Once the appliance’s warranty is registered, consumers can download the Toush App, pair Toush appliance using the Toush App, and manage Toush appliance remotely if there is WiFi connection. You’re welcome to visit Toush Facebook or call our Customer Service Careline number for more information. Get Toush appliances and have fun managing all your Toush appliances with a single App, and enjoy lots of savings too!

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