Are you ready to Plant A Seed, to Grow A Forest? Join Botaneco Garden as the nature-inspired personal care brand raises funds to plant Malaysian rainforest trees at selected locations within the Dewan Bandaraya Kuala Lumpur (DBKL) managed Taman Antarabangsa Bukit Jalil.
Throughout August 2019, one percent of all Botaneco Garden Product Sales from Guardian stores nationwide will be channelled to planting Malaysian rainforest trees with wide canopies to provide shade close to the main lake at Taman Antarabangsa Bukit Jalil.
This is the third consecutive ‘Plant A Tree, Grow A Forest’ annual environmental initiative by Botaneco Garden, a nature-inspired personal care line is made from an innovative and sophisticated blend of botanical ingredients and eco-certified oils with a free from specific harmful chemicals that is safer for users and for the environment. The brand includes various hair and body care lines for adults as well as a line for babies and toddlers. It is available, nationwide, exclusively at Guardian, and at the Guardian e-store. There are more than 400 Guardian outlets nationwide.
The brand has partnered with DBKL, to support the council’s Towards 70 by 30 drive, which is in line with the Kuala Lumpur Low Carbon Society Blueprint 2030 which targets to reduce the city’s emission intensity by 70% by 2030[1].
Increasing the number of trees planted is a step towards reducing emission intensity. Trees use the energy of sunlight, and through the process of photosynthesis they take carbon dioxide (CO2) from the air and water from the ground. In the process of converting it into wood they release oxygen into the air. In addition to the CO2 that trees capture, they also help soil capture significant amounts of carbon[2].
City parks helps to make nature more accessible to the public, and can help in promoting healthier and more active lifestyles. The Taman Antarabangsa Bukit Jalil is an ideal location for the Plant A Seed, Grow A Forest initiative as it is a popular recreational city park famed for its walking and jogging trails, lakes, themed international gardens including a dedicated area for people with disabilities, playgrounds and reflexology paths.
On weekends and during ‘wedding season’ it is thronged for bridal and nature photography. Families and animal lovers gather at the lakeside area to feed the fish and tortoises, while enjoying the scenery.
Funds collected via the Botaneco Garden Plant A Seed, Grow A Forest initiative will be channelled to plant selected Malaysian rainforest trees at the lakeside area to provide shade at the seating area to encourage people to stay longer to take in more of nature, while helping reduce carbon emission.
“Botaneco Garden is a nature-inspired personal care range and we are so pleased to be able to inspire people through nature via the Plant A Seed, Grow A Forest environmental initiative. Partnering with DBKL to plant rainforest trees at Taman Antarabangsa Bukit Jalil will help us get our message of loving and respecting nature to more people. We hope that our customers will support this initiative, and visit Taman Antarabangsa Bukit Jalil to see what they have contributed to,” said Ms Michelle Yeap, Marketing Manager, Health & Beauty, South East Asia Guardian Health & Beauty Sdn Bhd.
Botaneco Garden and DBKL are upping the engagement levels with the public for this campaign by crowdsourcing ideas on the Malaysian rainforest trees that will be planted at the site through the ‘Pick A Tree’ interaction on the Guardian Malaysia Facebook page, and the Botaneco Garden Instagram of mybotanecogarden.
The five shortlisted trees are Diospyros pilosanthera (Kayu Arang), Shorea roxburghii (Meranti temak nipis), Hydnocarpus spp. (Setumpol), Dryobalanops aromatica (Kapur) and Parashorea densiflora (Gerutu Pasir).
“DBKL is steering Kuala Lumpur Towards 70 by 30 because conserving the environment is important to combat climate change, to improve quality of life within the city and by bringing more of nature into the city. We have 17 large city parks that we manage and operate so that there are green lungs and natural recreational pockets throughout Kuala Lumpur. We appreciate the effort by Botaneco Garden to raise awareness on the importance of planting trees to reduce carbon emission, and get more of the public engaged and invested in the type of trees being planted. We invite city dwellers to head to any of our city parks. We hope that you will be delighted by what you see, and be inspired to take small steps to reduce carbon emission in your life, starting with planting a seed to grow a forest,” said Norhaslinda Nordin, Director of Corporate Planning Department, DBKL.
In conjunction with the 62nd Merdeka celebration, Botaneco Garden will be offering 62% off the second product purchase, at all Guardian stores and on the Guardian e-store.
“We’re making it more attractive for consumers to support Botaneco Garden’s Plant A Seed, Grow A Forest environmental initiative with DBKL by offering this very special offer during the Merdeka month. We hope that through this effort we can celebrate Merdeka, while improving the environment and creating more appreciation of nature in Kuala Lumpur,’ said Ms Michelle Yeap in closing.