Downy and Scha Alyahya came together to inspire women to accept, embrace, and celebrate their natural selves through an exclusive afternoon affair at MYDIN USJ, Subang Jaya. During the experiential and “scent-sorial” event, Scha Alyahya shared personal anecdotes of how she has managed to embrace her natural self as she continues to grow as a woman, wife, mother, and noted Malaysian personality.
The campaign “Celebrate Your Natural Self” is aimed at encouraging women to be proud of their unique personalities, everlasting values, and natural beauty. Downy wants to equip them with new “tools” in their “confidence kit” – Downy Natural Aqua Ocean and Downy Natural Secret Garden. Launched at the event, the latest Downy Natural range gives fresh, long-lasting fragrances, complementing women’s natural scents and keeping them confident throughout the day.
“Downy, as a brand under Procter & Gamble Company, has always been committed to providing products and services of superior quality and value that improve the lives of consumers. With the launch of Downy Natural, our freshest yet long-lasting scents inspired by the wonders of nature, we want women to feel good in their clothes. But more importantly, we want to inspire them to be confident and comfortable in their own skin,” said Maya Nguyen, P&G Malaysia Fabric Care Brand Manager at the launch of Downy Natural.
As part of the campaign, Scha Alyahya shared the importance of scent and feeling comfortable in her own skin as a role model to her daughter and fans, 20 of whom she met on Sunday. “I used to be very self-conscious. Back when I was still new to the entertainment industry, I struggled with caring too much about what other people thought of me. Over time, I have learned to accept myself for who I am – you just can’t please everyone! So celebrate all the things, big or small, that make you who you are. All women are unique, and every woman has her own story that can never be taken away from her. That is why I’m very happy to be able to promote this message with Downy Natural – let us all celebrate our natural selves!” said Scha.
Taking inspiration from nature, Downy’s latest range reminds women of the light, relaxing sea breeze with Downy Natural Aqua Ocean, and sweet, refreshing florals with Downy Natural Secret Garden. The two fresh fragrances give women a sense of comfort, and an instant boost of confidence, complementing rather than overpowering their natural scents. This encourages women to embrace their natural selves.
The Downy Natural “scent-sorial” experience was attended by over 500 people throughout the weekend. In line with the new Downy Natural range, customers were able to step into an Aqua Ocean and Secret Garden and experience the natural, fresh scents.
Grab your bottle of Downy Natural Secret Garden and Downy Natural Aqua Ocean now at your local grocery store.