That time of the year is drawing near when Malaysians look forward to the balik kampung season. Preparations will be underway to welcome the Hari Raya Aidilfitri celebrations – cleaning and decorating the house, shopping for baju raya, and not forgetting, lining up the food menu. With all these to-dos to check off the list, cooking often ends up being the responsibility of one or two members of the family, usually the most experienced cooks or those most familiar with traditional Raya dishes. Traditional cooking methods can at times deter young people from wanting to cook, simply because it can be tedious or they aren’t confident with their cooking skills.
While Hari Raya is steeped in tradition and there are customary ways of preparing meals, many among the younger, more tech-savvy generation are looking for easier ways to cook. Having an innovative kitchen appliance to help with the cooking would be welcome, making cooking more convenient and less of a challenge for the newbies. “Hari Raya Aidilfitri is a time when tradition is most treasured and celebrated, where families and friends come together to strengthen ties, typically over delectable, home-cooked meals. Marrying tradition with technology is Philips’ way of enhancing appreciation for tradition – by putting traditional cuisine firmly in place in the 21st century kitchen. We want to help Malaysians #StandForTradition by offering innovative solutions that make it easy and convenient to incorporate tradition in their daily lives,” said Mr Muhammad Ali Jaleel, Country Manager for Philips Malaysia.
“The Philips All-in-One Pressure Cooker is ideal for the tech-savvy generation who want a multi-purpose appliance that has various cooking methods already programmed in. Cooking can be a real fun thing to do when you don’t have to worry about your skills in the kitchen. With the technology of the Philips All-in-One Pressure Cooker, cooking can be speeded up as much as up to eight times faster , saving more time for our loved ones rather than spending it in the kitchen,” added Ali.
Cook differently this Raya with just one appliance
In just one appliance, you can slow cook and pressure cook, ensuring the nutrients and goodness in meals are well-preserved. These cooking methods are indeed ideal for Hari Raya delicacies such as the much-loved beef rendang, lamb stews, or curries. Hot favourites for this festive season such as the lemang that goes with these stew-like foods can also be cooked in the All-in-One Pressure Cooker, as with other rice dishes such as briyani rice, or even plain white rice.
With the versatile All-in-One Pressure Cooker, you can also sauté, sear and bake, aside from pressure cooking and slow cooking. Favourite Raya desserts such as kek gula hangus, a brown sponge-like cake, and dodol can be easily made using this appliance, giving you a sweet finish after your savoury dishes.
More than just cooking
Besides having multiple cooking settings, the All-in-One Pressure Cooker is designed to give you peace of mind in the kitchen, leaving you to tend to other tasks while the food cooks. The aluminium alloy inner pot has an anti-scratch, non-stick golden Whitford coating that is durable and offers effective heat conduction, resulting in evenly cooked food. Gone are the days of pacing back and forth between the kitchen and the living room to check on the pot on the stove.
The cooking timer that is programmable to your recipe also lets you leave the kitchen and tend to your other tasks, knowing that your food will be ready in time. As the timer automatically turns off, the pressure regulator within the pot then works to release pressure from the cooker – your food is ready-to-serve right out of the pot!
Whether you’re preparing for sahur or planning for an all-day Raya open house, you’re probably particular that food is served hot and fresh at any time of the day. With the reheat and warm settings on the All-in-One Pressure Cooker, you can be assured that the food you make can be kept fresh and warm in the same pot without having to reheat it separately using other kitchen appliances.
Where tradition meets technology – Philips #StandForTradition
This Hari Raya, Philips wants you to #StandForTradition and enjoy cooking scrumptious traditional dishes the modern way, keeping tradition alive among the younger, tech-savvy generation. Philips is pleased to share with you two traditional Raya recipes that can be prepared with the Philips All-in-One Pressure Cooker – beef rendang and kek gula hangus. Get your family members and friends involved in your cooking adventures this festive season and have a memorable Hari Raya Aidilfitri celebration!
For more information on the Philips All-in-One Pressure Cooker and other recipe recommendations, visit www.philips.com.my
Pricing and availability
The Philips All-in-One Pressure Cooker (HD2137/62) is sold at a recommended retail price of RM799 at the Philips Brand Store in Publika Shopping Gallery and The Gardens Mid Valley, both in Kuala Lumpur, and in Sutera Mall, Johor Bahru; at the Philips Experience Store in Menara Axis, Petaling Jaya; at retail partners and distributor stores nationwide and online via the Philips Online Shop at https://www.shop.philips.com.my/
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