The joy of giving just got a lot sweeter! Cadbury Dairy Milk Malaysia, the world’s best-selling confectionary brand under Mondelēz International (Mondelez), today launched Cadbury Dairy Milk in Lickables – a new and unique chocolate treat.
It’s no secret that the love parents feel for their children is often described as incomparable to any other kind of love. Parents always want the best for their young ones, and this includes presenting their children with the best reward they can find. With this in mind, the confectionary conglomerate developed Cadbury Dairy Milk in Lickables, a delectable treat made with love aimed at cultivating the parent to child bond.
Sporting the quintessential bright purple Cadbury packaging, the product comes in a unique UFO-shaped container that will spark anyone’s curiosity to uncover what’s inside. While one half contains the delicious treat oozing with Cadbury Dairy Milk’s mousse-like chocolate combined with the goodness of wheat crispies and the crunchiness of Oreo cookie bits, the other half opens up to another surprising treat featuring a Pokémon character toy. Cadbury Dairy Milk in Lickables debuts with more than 25 Pokémon toys to be collected.
Speaking at the launch of Cadbury Dairy Milk in Lickables, Vikram Karwal, Mondelēz International Associate Director of Southeast Asia, Chocolate said, “For the very first time, Malaysians can now enjoy Cadbury Dairy Milk in a creamy format that goes well with a crunchy texture. The delicious taste of Cadbury Dairy Milk along with the collectibles are sure to delight many consumers especially parents who want to delight their children with a special treat. Adults too get to regain their sense of childlike wonder with nostalgic and memorable toy characters such as Pokémon. This coincides with the theme of the Cadbury Dairy Milk in Lickables campaign, #CadburyWithLove where we aim to encourage everyone to share moments of love with each other.”
First launched in India in March 2017, the innovative chocolate offering has made its long-awaited arrival to the Malaysian chocolate scene. As a leading growth driver in the chocolates category, Cadbury Dairy Milk in Lickables is part of Mondelēz’s effort to progressively innovate and keep bringing exciting formats and unique taste experiences that will continuously delight Cadbury’s customers.
“Our ambition is to continue being an iconic and well-loved brand for Malaysians. We are optimistic that Cadbury Dairy Milk in Lickables will drive a sustained growth for our business in Malaysia. As a category leader we see limitless opportunities with this breakthrough product which has already become a huge success for Cadbury Dairy Milk in other markets and judging from our consumer research and feedback, we are sure that Malaysian consumers will love it as well,” continued Vikram.
The new Cadbury Dairy Milk in Lickables is now available in major Hypermarkets and Supermarkets, nationwide with a selling price of RM4.20 for 20g.
For more information on Cadbury Dairy Milk in Lickables, check out the Facebook page at https://www.facebook.com/CadburyMalaysia.
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