BETADINE®, the trusted brand worldwide, launches its new Feminine Care range, theBETADINE® Daily Feminine Wash Foam and the BETADINE® Daily Feminine Liquid Wash that is specially designed for women’s daily hygiene needs. The gentle and mild formulation makes itsuitable for daily use as it is created exclusively for sensitive, intimate areas. During this launch, BETADINE® has collaborated with Senior Consultant Obstetrician and Gynaecologist,Datuk Dr Nor Ashikin Mokhtar, who provided her expert advice on the common misconceptions of feminine hygiene, while delving into pre-and-post natal feminine care.
The BETADINE® Daily Feminine Wash supports the intimate area’s natural pH balance as it helps to maintain a healthy environment for the growth of beneficial flora that protects against feminine discomforts. As the Daily Feminine Wash offers complete protection across multiple needs, it is a comprehensive feminine solution for women with active lifestyles. In view of this, BETADINE® has launched this education campaign that serves to guide and encourage women to practice good feminine hygiene.
“BETADINE® seeks to educate women on the importance of feminine hygiene and maintaining vaginal health,” said Suresh Pragasam, Country Manager, MundiPharma Pharmaceuticals Sdn Bhd. “While we offer a complete range of products that is suited for women’s needs, we want to provide guidance to women on proper feminine hygiene that goes beyond regular daily cleanliness.”
“Intimate care is widely overlooked and most of the associated issues are often left unaddressed until it worsens. In spite of the burgeoning availability of hygiene products around, many women do not talk about feminine care and will resort to finding information from sources that have differing views,” said Datuk Dr Nor Ashikin Mokhtar, Senior Consultant Obstetrician and Gynaecologist. “Consequently, the knowledge that they source may not be credible and many of them end up using products that are not designed for their intimate areas.”
“Over 40% of women use soap or body wash for their feminine hygiene needs[1]. This can be of some concern considering many of these products – especially scented soaps and gels – can affect the healthy imbalance of bacteria and pH levels in the intimate area[2],” added Datuk Dr Nor. “In fact, an imbalance in pH and healthy intimate flora can result in a variety of symptoms such as itchiness, odour and discharge[3]. Needless to say, three out of four women experience these preventable feminine problems[4].”
As regular body washes are not the perfect solution for intimate care and can affect the healthy balance and pH levels in the area, Datuk Dr Nor Ashikin advises women to choose products that are rich in natural ingredients and prebiotics in order to protect against the unwanted symptoms associated with pH imbalance.
Knowing that natural ingredients are essential in making women feel confident and comfortable, BETADINE® Daily Feminine Wash Foam and BETADINE® Daily Feminine Liquid Wash promote an optimum environment for the growth of beneficial flora. Formulated with Tri-Care™, which features Immortelle, SyriCalm™, and Deoplex®, with prebiotics, these solutions maintain a healthy environment for the intimate area to support a natural pH balance[5].
Immortelle (Helichrysum italicum extract) has a long-standing history of being used for its medicinal properties. It also comes with a range of antimicrobial properties and is a natural antioxidant that repairs free radical damage and stimulates cellular regeneration. Immortelle serves as a natural anti-oxidant that helps improve skin’s natural moisture[6].
SyriCalm™ (Phragmites communis extract) is a natural active ingredient that soothes the skin and reduces skin redness and irritation. SyriCalm™ also reduces erythema, relieves itchiness, protects and improves recovery of the skin’s barrier function[7].
Deoplex® (Sacharromyces extract) is a natural extract that delivers effective odour neutralization. Deoplex® also contains enzymes that provide bioconversion of a wide range of malodorous substances[8].
To fortify the Tri-Care™ formula, the BETADINE® Daily Feminine Wash consists of the prebiotic known as Biolin, which helps promote the growth of beneficial flora and protects the intimate area. Prebiotics are ingredients that promote growth for these friendly organisms and can be found in honey, bananas, garlic, onions and whole grains, amongst others. Biolin provides the natural nourishment for healthy flora to thrive and stimulate their growth. On top of maintaining optimal pH balance, Biolin supports and restores the immune function and prevents unfriendly organisms from developing.
Dr Liew Fah Onn, Senior Consultant Obstetrician and Gynaecologist of Assunta Hospital and Immediate Past President of Malaysian Menopausal Society said, “As there are many simple preventable infections and vaginal flora abnormalities associated with more serious conditions[9], BETADINE® Daily Feminine Wash is gentle and mild; it maintains a healthy environment for the growth of good bacteria and provides the protection against feminine discomforts thanks to the three natural ingredients that form the unique Tri-Care™ formulation[10].”
Unique to the category of feminine wash products, the BETADINE® Daily Feminine Wash Foam has a pump-action foam format that is designed to bring convenience to women. In addition to its easy usage, the pump saves the step of having to lather resulting with a foam format that is luxurious and gentle to apply.
“Armed with our strong scientific background in feminine hygiene research, we work together with doctors and experts in the area to bring the best benefits to women beyond hygiene issues,” said Suresh. “With our strong heritage and trust by healthcare professionals and consumers around the world, we aim to continuously provide comprehensive range of formulations that address a wide variety of intimate care needs that women seek to protect and treat.”
Priced at RM30.90/RM19.90 (250ml/100ml) and RM32.90/RM9.90 (300ml/50ml) respectively, the BETADINE® Daily Feminine Wash Foam and the BETADINE® Daily Feminine Liquid Wash are available at all leading pharmaceutical establishments and healthcare providers.
For more information on BETADINE® Daily Feminine Wash products, please visit myfemcare.com.my or contact customer service at +603 7946 0606.
WEBPAGE
my.betadine.com/my/home
MICROSITE
myfemcare.com.my
FACEBOOK
www.facebook.com/BetadineMalaysia
HASHTAG
#HonestyEmpowersUs #BETADINEMY #BETADINEFeminineCare