Pizza Hut Malaysia is constantly creating new value for money products for its beloved customers. It is currently extending the Signature Series promotion with the new Signature Series – BIG, featuring the delicious chef quality pizzas in an even larger size at a very affordable price. It also comes in two new flavours to indulge in, namely the Syok Sambal and the Veggie n’ Salami.

“The Signature Series pizzas which were introduced in April this year received great response which have encouraged us to broaden the menu by upsizing the pizzas and adding two new flavours”, said Sharon Khor, Deputy General Manager, Pizza Hut Marketing.

 “With the implementation of the recent GST, many people are more cautious when spending their money and many are finding ways to stretch their Ringgit. When we created the Signature Series – BIG, our main objective was to provide the best pizzas at an affordable price for all our loyal customers. With a great affordable price point on all five pizzas from this range, we are confident that our customers will be able to enjoy a much more satisfying pizza experience without having to worry about the cost”, she added.

With the tagline “Big in Size, Small in Price!” the exquisite pizzas are now available in a 12 inch size from a price as low as RM19.90 each (normal price RM36.90). This can translate to saving of up to RM17.00 for each pizza! For an addition of just RM5.00, customers can further opt to order add-ons which include one glass of soft drink and a bowl of mushroom soup.
With consumers always looking for the best bargains, Pizza Hut has made it easy for them to spot the best deals in town with good quality pizzas at unbelievably affordable prices. It’s a smart shopper’s dream where you get so much value for your buck!!
The Signature Series – BIG features thin crust dough large pizzas which are hand stretched to perfection, topped with fresh premium ingredients and baked to crisp deliciousness. Perfect for sharing, any of these pizzas will serve up to four in your party.
The newly introduced Syok Sambal would definitely appeal to those who love some zing and spiciness in their food. With fiery sambal sauce and toppings of capsicum, diced tomato and crispy anchovies, it will surely ignite your taste buds. Those who enjoy chicken can try the Veggie n’ Salami which will surely guarantee enjoyment in every bite with fresh slices of capsicum, red onion rings and chicken salami drizzled with sambal and BBQ sauce. Customers can also opt from the delicious existing flavours of the Signature Series range – Seriously Sriracha, Barbecue Bang, and Fisherman’s Catch.

The advertising and promotion strategies for Signature Series Big include TV, Radio, YouTube and online social media announcements, as well as below the line – point of sales materials (POSM) and leaflets – for a wider reach to customers. Pizza Hut’s Signature Series Big is now available at all Pizza Hut restaurants in the country for a limited duration, from 15 September to 2 November 2015.
Pizza Hut Signature Series Big price list:
Veggie n’ Salami (new) : RM19.90
Syok Sambal (new) : RM24.90
Fisherman’s Catch : RM19.90
Seriously Sriracha : RM24.90
Barbecue Bang : RM24.90

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