Responding to the fast-growing coffee culture amongst Malaysians, McDonald’s Malaysia is rejuvenating McCafé as part of its commitment to bring the western espresso coffee experience to the masses by making high quality premium coffee easily accessible to everyone at exceptionally great value.
Made from 100% premium quality Arabica beans, freshly grounded and handcrafted by trained baristas, McCafé offers delicious rich coffee at great prices starting from RM5.
McCafé is now available at McDonald’s restaurant front counter and its drive-thru restaurants. Soon, customers can also enjoy McCafé in the comfort of their homes through McDonald’s McDelivery Service.
McDonald’s Malaysia managing director and operating partner, Azmir Jaafar, said that McCafé is integral to McDonald’s aspirations to make high quality premium coffee accessible to the masses. It is also to celebrate Malaysians’ love for coffee by providing Malaysians with a convenient and rewarding experience while they enjoy their favourite coffee at McCafé.
“As premium coffee culture catches on among the younger generation, it is an opportune time for McDonald’s to ride this wave of excitement by growing the McCafé value proposition.”
“We recognise that great tasting coffee need not be expensive and McCafe is all about providing an inviting, convenient and friendly atmosphere where people can savour their favourite cup of high quality premium coffee,” he said.
Azmir also added that despite the existence of many coffee outlet chains in the market, there is still ample opportunity in the market for growth.
“We have over 200 McCafés nationwide. As the coffee culture continues to grow, we will look to seize these market opportunities and expand our footprint and innovate our menu offerings in the coming years,” he said, adding that McCafé’s revenue remains on the uptrend.
As part of the celebration of the new McCafé, McDonald’s has collaborated with Media Prima Berhad to produce a four-episode mini drama entitled Mocha Kau Bahagia. Starring Syafiq Kyle, Farah Nabillah, Syazwan Zulkifli, Issey Fazlisham and Meera James, the drama is about a love triangle between three McDonald’s restaurant crew members amidst daily life working at the quick-service restaurant.
The drama made its debut over TV3 starting November 11, 2017, with the final episode scheduled for December 2, 2017.
At the launch event, 10 selected fans of McDonald’s were given the honour to attend the preview of the final episode and an exclusive meet-the-fan session with Syafiq, Farah and Syazwan.
A McCafé Masterclass was conducted at the event, where guests were given insights into the different types of coffee and useful information on the appropriate pairing of coffee and cakes.
A hands-on session on making coffee art was also conducted by McCafé baristas for five winners of a Fun Quiz organized at the event.