– Vorwerk, the number one direct sales company in Europe and the world’s leading direct seller of premium household appliances, today celebrates a major milestone with the grand opening of its first Thermomix® experiential flagship store in Malaysia, located in the heart of Bangsar. The launch coincides with the highly anticipated arrival of the Thermomix® TM7, the next-generation all-in-one smart cooking system.
The store was officially launched at a special event attended by Isabel Padinha, Senior Vice President Sales at Vorwerk International; and Christine Wong, General Manager of Vorwerk Singapore and Malaysia.
The Malaysia opening builds on Vorwerk’s growing presence in Southeast Asia, following the launch of its first experiential store in Singapore. Last year, the international family-owned enterprise from Wuppertal, Germany – Europe’s number one direct sales company and the world’s leading direct seller of premium household appliances – established its own subsidiaries in both Singapore and Malaysia. As part of its long-term investment strategy in the region, Vorwerk is deepening its commitment to serve and grow its community of customers and advisors in these dynamic and food-loving nations.
A Natural Home for Thermomix® Innovation
Malaysia’s rich multicultural food landscape and deep-rooted culinary traditions make it a natural home for Thermomix®. From family recipes to adventurous modern cuisine, the country’s passionate home cooks and food lovers are constantly looking for ways to innovate in the kitchen without compromising authenticity. Thermomix® aims to support this culinary curiosity with technology that empowers anyone to cook with confidence and creativity, while saving precious time in today’s fast-paced world. More than just a tool for convenience, Thermomix® helps families cater to diverse dietary needs and preferences, making it easier to prepare wholesome, balanced meals that bring loved ones together.
“We are thrilled to officially establish Thermomix®’s presence in Malaysia with both our flagship experiential store and the revolutionary TM7,” said Christine Wong. “This marks a pivotal moment for us, not just in bringing innovation into Malaysian kitchens, but in building a stronger, more connected community of passionate home cooks across the country.”
An Immersive Thermomix® Experience in the Heart of KL
Thermomix® Malaysia’s Flagship Store in Bangsar, Kuala Lumpur
Strategically located in Bangsar, Kuala Lumpur’s bustling lifestyle district, the experiential flagship store is designed as an open and immersive space, inviting guests to explore innovative ways of cooking, connect through shared experiences, and be inspired by culinary possibilities. Visitors can experience hands-on live cooking demonstrations, attend advisor-led workshops and themed cooking events, and explore the full capabilities of the Thermomix® in a welcoming environment.
The store is designed to be a vibrant hub for home chefs, food lovers, and Thermomix® Advisors alike – providing a welcoming space for connection and culinary inspiration.
Introducing the Thermomix® TM7 – Smarter, Sleeker, More Capable
The new Thermomix® TM7, Vorwerk’s latest smart cooking appliance
The star of the launch is the Thermomix® TM7, a powerful evolution of Vorwerk’s iconic smart cooking appliance. Featuring a modern all-black design, the TM7 boasts a 10-inch full-colour touchscreen, ultra-quiet motor, and enhanced guided cooking functions – all designed to simplify and elevate home cooking.
The TM7 replaces over 20 kitchen appliances in one sleek, multifunctional device and connects seamlessly with Cookidoo®, a dynamic digital ecosystem that offers access to over 100,000 recipes to suit every taste bud. The Thermomix® TM7 intuitively guides users through every step of each recipe with its smart, built-in functions that automate food preparation tasks and cooking by adjusting time, temperature, speed, and more. With innovations like future AI-driven updates, including voice control, the Thermomix® TM7 is poised to set new benchmarks for modern, intuitive cooking in every kitchen.
Designed for both beginners and seasoned home chefs, the TM7 supports over 20 intelligent cooking modes, including blending, steaming, slow cooking, sous vide, fermenting, turbo, and even pre-cleaning – making it the ultimate all-in-one kitchen companion.
The Thermomix® TM7 retails at RM7,980 and is available for purchase online at Vorwerk.com.my and through authorized Thermomix® Advisors in Malaysia.