In this holy month of Ramadan, MAGGI® Malaysia continues to demonstrate its enduring commitment to the communities it serves through a series of initiatives aimed at enriching their lives.
Since 2005, MAGGI® has continued its tradition of donating Bubur Lambuk to communities during Ramadan. This year, MAGGI® plans to distribute more than 200,000 bowls of Bubur Lambuk across more than 280 locations nationwide. Additionally, the brand is partnering with community cooks to empower them to reach many more Malaysians by offering MAGGI® products and ingredients to serve Bubur Lambuk in Program Perumahan Rakyat (PPR) flats nationwide, orphanages, and similar community centres.
To mark the commencement of the Bubur Lambuk distribution, MAGGI® hosted an official launch together with the Desa Rejang PPR Residents Chairman and Chefs. A total of 5,000 bowls of Bubur Lambuk were distributed to the Desa Rejang residents, embodying the spirit of ‘gotong-royong’ and togetherness, values that MAGGI® strongly upholds.
“This Ramadan, as we distribute Bubur Lambuk to support thousands of Malaysians, we’re celebrating the community cooks whose tireless service already makes a positive difference in their respective PPR areas and beyond. Their dedication inspires us at MAGGI® to amplify the good they bring to their communities. This reinforces our mission to foster togetherness among all Malaysians by supporting community cooks — with our appreciation and the sharing of stories that celebrate the true ‘Jiwa Ramadan’,” said Ms. Ivy Tan Link Cheh, Business Executive Officer of MAGGI®.
This initiative is part of MAGGI®’s overarching campaign to celebrate the “Jiwa Ramadan dan Raya”—the cooks who wholeheartedly prepare nourishing meals for the breaking of fast during Ramadan, as well as joyous Aidilfitri gatherings. Through a series of inspiring videos, MAGGI® honours and appreciates the unsung heroes behind every meal, celebrating their diverse stories.
“With the festivities approaching, we are reminded of the unsung heroes behind every feast—the cooks. There is one in every family and community, you know them when you savour their dishes because every bite is a reflection of the joy they derive from serving their family and community. At MAGGI®, we want to honour them and recognise their devotion by telling their stories and supporting their efforts to create good food moments and passing down their family’s favourite recipes,” said Ms. Tan.
Let MAGGI® be your kitchen ally and enrich your festive experience, both in the kitchen and beyond. With rewarding prizes and creative recipes for cooking inspirations, visit the MAGGI® “Dikaulah Jiwa Ramadan dan Raya” website for more information.
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