• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • Hotel
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Indonesia
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
Home / Travel / Travel News / Singapore “Wunderground” Festival to Drive Retail / Lifestyle Sector Alliances, Grow Stronger Talent, Internationalisation

Singapore “Wunderground” Festival to Drive Retail / Lifestyle Sector Alliances, Grow Stronger Talent, Internationalisation

September 11, 2023 by StrawberrY Gal

 The Singapore Retailers Association (SRA), which represents the republic’s retail sector, today unveiled Wunderground Festival 2023 – an immersive three-year initiative that aims to transform the retail & lifestyle sector.

Artist’s impression of the upcoming Wunderground @ Emerald Hill

At the core, the goal is to rejuvenate the retail & lifestyle sector through urban and heartland festivals, and encourage experimentation and adoption of immersive and realistic elements to excite and attract consumers.

Wunderground 2023 will be the first edition, with two more annual editions planned in the pipeline. The first year’s effort will focus on promoting cross collaboration of brands under the umbrella of “Wunderground”; the second on creating a flagship go-to event for residents; and the third relating to the creation of opportunities for overseas brands to participate under this Festival.

Mr Ernie Koh, SRA President, said that Wunderground comes at a time when transformation in the Singapore retail sector is essential for the future. “For the retail sector to climb new heights, we need to collectively re-imagine how we will operate in the future. The Wunderground initiative reflects of the key strategies to respond to the new norms and to accelerate business transformation.”

Ms Jeannie Lim, Assistant CEO (Lifestyle & Consumer) of Enterprise Singapore (EnterpriseSG), said, “Enterprise Singapore is supportive of the Wunderground initiative by the Singapore Retailers Association. The new experiential concepts and innovations by Singapore lifestyle brands that are part of the initiative will inject more vibrancy into our retail landscape. We encourage more retailers to develop new experiences and build unique propositions that can set their brands apart.”

Catalysed by SRA’s Roadmap Vision 2025 of “Inspiring Retail Experiences”, this dynamic platform will muster collaboration among retail and lifestyle industry players.

SRA’s 2025 retail industry vision is aligned to the Retail Industry Transformation Map 2025, first announced in late 2022. Led by EnterpriseSG in partnership with key industry players, unions and other government agencies, it focuses on strengthening Singapore as a global lifestyle and retail hub, anchored with new experiential concepts and innovative products. It will centre on building a core of global Singapore brands, and uplifting the quality of job opportunities in the sector.

Touching both urban and heartland target audiences, Wunderground also aims to propel homegrown collaborations into international markets in the longer term. Similarly, it also aims to attract a new wave of local talent to the retail & lifestyle sector to support emerging experiential business models which will play a vital role in rejuvenating Singapore’s retail ecosystem.

Wunderground 2023 Highlights

Wunderground is a platform created for lifestyle brands to showcase collaborations, enable them to display fresh experiences via creative pop-up structures, and promote brands through popular social commerce personalities. In addition, organisers are working with artists, creatives, and design schools to showcase interesting visual merchandising and interactive art installations.

The key notion is that it is curated to be unlike other lifestyle festivals and aimed at creating fresh shopping experiences.

The Festival will run in two parts, with the intent of touching both the cosmopolitan as well as the heartland audiences. The “city” experience will run at 37 Emerald Hill from 21 September – 1 October 2023, while the “heartland” experience will be located at Tampines West from 6 October – 15 October 2023.

In this inaugural festival effort, there will be 25 alliances – comprising 50 enterprises – which will participate through several tiers comprising co-branded collaborations, cross promotions, limited edition collaborations, among others.

Filed Under: Travel News

Primary Sidebar

Malaysian Foodie
  • Facebook
  • Instagram
  • Pinterest
  • RSS
  • Twitter

Latest

  • Lighting Up the Night with Samsung Galaxy S25 FE September 16, 2025
  • Samsung Galaxy S25 FE: Flagship Features, Mid-Range Price, Zero Compromise September 16, 2025
  • Naj & Belle: Where Local Traditions Meet Modern Indulgence September 16, 2025
  • Secret Recipe Teams Up with ZUS COFFEE for a Match Made in Malaysi September 16, 2025
  • How Book Covers Influence Reading Choices September 15, 2025
  • AhMa PanMee Brings Authentic Hakka Flavors to SS2 September 15, 2025
  • Malaysia’s New Dining Trend: Fei Fei Crab Marks 17th Anniversary with First-Ever “No-Shell Crab” and a Limited-Time Menu with a Century-Old Brand September 15, 2025
  • Malaysians Enjoyed RM500 Million Savings & 14X Faster Delivery On Shopee 9.9 Super Shopping Day September 12, 2025
  • Meet Samsung Galaxy Tab S11 Series, Packing Everything You Expect from a Premium Tablet September 12, 2025
  • Grand Prix™ Season Singapore 2025 ushers in race festivities with 16 new programme partners September 12, 2025
  • Enjoy Essential and Secure AI-powered Features with the Samsung Galaxy A17 and Galaxy A07 September 12, 2025
  • Matthew Ng, Head of Mobile eXperience, Samsung Malaysia Electronics Byline: From Hardware to Human Experience September 11, 2025
  • F&NHB Launches NutriWell in Malaysia, Inspiring a Naturally Better Way to Live September 10, 2025
  • The Coffee Bean & Tea Leaf® Malaysia Celebrates National Pride with Familiar Favorites Reimagined September 10, 2025
  • Discover More of Malaysia with Hyatt Hotels and Resorts September 10, 2025
  • Four Seasons KL Offering the MoonLit Moooncake September 10, 2025
  • Kim Dae Wok: A Modern Hotpot Haven in Taman Megah with Conveyor Belt Charm with Buffet Dining September 9, 2025
  • Marriott Bonvoy Celebrates Creativity with Inaugural Mooncake Box Exhibition September 9, 2025
  • Samsung Unveils Galaxy Buds Core for the Everyday User September 8, 2025
  • AUKEY Ushers in the Qi2.2 era of Wireless Charging Ecosystem with 15 New MagFusion Products September 8, 2025

Secondary Sidebar

Explore

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2025 Malaysian Foodie