Samsung Introduces Bespoke Refrigerator Line-up in Malaysia

 Samsung Malaysia Electronics is delighted to introduce its latest line-up of Bespoke refrigerators for Malaysian consumers. The new range offers users a unique blend of modular refrigerator options that are customizable to suit an individual’s aesthetic preference.

“We are thrilled to bring in this key element of Samsung’s Bespoke home appliance range to Malaysia, which will be the first of many more to come,” said Edward Han, President of Samsung Malaysia Electronics.  “A fridge is central to a kitchen, and that’s why the new Bespoke will be perfect for those who are looking to personalize every aspect of their homes. Allowing you to personalize your fridge’s modules to suit your needs, Bespoke epitomizes Samsung’s commitment to offering products that cater to consumers’ evolving lifestyles. We believe that the Bespoke refrigerator’s lifestyle-centric philosophy will resonate well with our Malaysian consumers.” 

Combine and configure your fridge space

The modularity of the Bespoke fridge is its biggest appeal for consumers. This concept means you can design your ideal refrigerator space by integrating multiple modules of Bespoke units. In Malaysia, consumers can choose from a 1-Door Flex or Bottom Mount Freezer, or combine them in any permutation that suits your ever-evolving lifestyle and storage needs. To add to the bespoke factor, the refrigerator can be installed as either a counter-depth style or a kitchen-fit style by aligning with your existing kitchen cabinets.

Bespoke comes in over 20 original colours and seven finishes worldwide, providing a generous number of combinations to choose from. With custom coloured fridge panels and a varied choice of finishes, consumers will be able to match this appliance to their kitchen’s colour palette. At the moment, consumers in Malaysia will be able to choose pre-selected fixed-panel-models of the Bottom Mount Freezer in Glam White & Glam Navy and Glam White & Glam Pink as well as the 1-Door Flex in Glam White and Glam Pink.

Aesthetics aside, the Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience, and powerful cooling performance. The Power Cool and Power Freeze features provide a fast blast of cold or freezing air at the touch of a button, while All-Around Cooling continually checks the temperature to ensure that food is kept at an optimum temperature and stays fresher for longer. A Metal Cooling plate in the rear wall prevents the loss of cool air when the door is open, and quickly restores any heat loss when it’s shut.

In the freezer section, No Frost technology enhances the circulation of air to maintain a constant temperature in every corner of the refrigerator, which prevents the build-up of frost and ice. It also reaches the target temperature much faster, increases the cooling system’s durability, and avoids wasting power on defrosting.

A hidden display panel enhances the minimalist design of the front, so it blends into modern kitchens. The control panel is discreetly located inside, but easily accessible by opening the door, as the controls are at eye level and within arm’s reach. When you open the fridge, LED lighting offers brighter illumination while saving energy. Adding to this, Samsung’s signature Digital Inverter Compressor adjusts its speed in response to cooling demand, ensuring greater energy efficiency and durability with a continually optimized performance level. Besides that, it’s also much quieter and uses up to 50% less power , backed by a 10-year warranty . 

Availability

Samsung’s Bespoke refrigerators is now available for purchase at all Samsung authorized outlets and e-stores from today onwards. Check out the retail recommended price below:

For more information on Samsung’s Bespoke refrigerator
line-up, please visit: https://www.samsung.com/my/refrigerators/bespoke-refrigerator/