It’s the season when ‘huat ah!’ rings out and ‘yee sang’ is tossed with an abundance of hope and auspicious wishes for a new year. In celebration of Chinese Valentine’s Day or the fifteenth day of the Lunar New Year, Redoxon®, The Defender of Health, is sharing goodness from its digital lake of health, love and prosperity, on the streets of Johor Bahru, Kuala Lumpur and Penang.
At the first-of-its-kind digital lake filled with digital oranges, hopeful hearts can choose to either throw oranges with their personalised message or try their hand at netting, to win attractive prizes from Redoxon®. The Redoxon® Chap Goh Meh rovers will make its final stop in front of the iconic Penang Town Hall, at the Penang Esplanade’s annual Chap Goh Meh event on the 8th February 2020!
“Just like love, maintaining good immunity is a necessary, conscious and continuous process that begins from the inside out. As the guardian of health, Redoxon® is a daily supplement that helps to support and defend our body’s immunity against various threats. In the spirit of Chap Goh Meh, we want to share the gift of health, love and prosperity with a playful take on a cultural tradition,” said Vivienne Wang, Marketing Manager Redoxon MYSG, Bayer Co. (M) Sdn Bhd.
The orange tossing tradition on the fifteenth day of the Lunar New Year is said to have originated from the Hokkien community in the southern part of China, and is believed to have made its way to Penang around the end of the 19th century. As the tale goes, maidens would toss oranges into seas, rivers or streams in the hopes of finding a good suitor amongst the eligible men who picked up them. Amidst practicalities of modern life, this tradition is still widely celebrated with enthusiasm across Malaysia.
For more information and updates on the locations of the digital lake of health, love and prosperity, visit www.redoxonchapgohmeh.com