Titan, the world’s fifth largest watchmaker has revealed its perfect match, Neelofa as the face of Titan in Malaysia during a press conference on 23 February 2017. The 28-yearold Malaysian sweetheart caught Titan’s eyes with her remarkable personality that mirrors the brand’s mastery for being bold, dedicated to excellence and passionate as they set forth on this momentous journey to success.
Neelofa said, “I am thrilled and my heartfelt appreciation goes out to Titan for choosing me as their brand ambassador. I admire Titan for its unique craftsmanship, shown through each collection. I love the intricate detailing in every Raga piece and how it is designed with the modern woman’s style in mind. I was also captivated by Edge for its ultra-slim design, elegant styling and state-of-art technology. Now I have a perfect companion that not only helps me to keep track of time, but it also adds elegance and completes my look for any occasion. I am really excited to share my hand-picked collection with you and hope you will find your “forever” companion amongst them!”
“We are happy to say that Raga and Edge are part of the hand-picked pieces under Neelofa’s collection. Raga has always been one of our bestsellers, with each collection drawing inspiration from everyday beauty for the evolving woman of today and Titan Edge boasts a total slimness of just 3.5mm and a wafer-thin movement of 1.15 mm with elegant finishing. We are proud to set the precedence of being the slimmest watch in the world – imagine it is the thickness of a credit card, and this is part of Neelofa’s Collection to the Malaysian market,” said Mr. Vijesh Rajan, Business Head of the International Division of Titan Company Ltd.
“In Titan, we believe a watch can be both a fashion forward yet classically timeless piece, simply because when you own a Titan, you do not buy just a watch; you live an experience. Hence, we live by our notion that a watch can be made with excellent craftsmanship and yet be accessible to all people. I am delighted we are partnering with someone who continuously drives to succeed and is a true inspiration to Malaysian women – I am certain Neelofa will be the perfect brand ambassador and her amazing qualities complement what the Titan brand stands for,” he added.
The collaboration carries the tagline ‘Lahirnya Detik Kejayaan’ and Neelofa will be fronting all digital campaigns which will capture her defining moments of success together with her perfect companion, Titan for this year-long affair. Adoring fans can now look out for the collection of special hand-picked pieces by Neelofa, including Raga, Edge, Neo and Purple to be made available in Malaysia.
Titan offers a diverse range of watches for both men and women across at affordable prices, with timepieces to suit any ensemble – be it occasion wear, sportswear or casual wear. They are made with unrivalled craftsmanship, unique design and style – the watch giant’s commitment of offering only the finest watches is absolute. Some of the notable collections from Titan, catering to both men and women as part of the specially hand-picked pieces under Neelofa’s collection are:
– Raga – Inspired by the modern woman who transcends roles with poise and grace. Raga is a range of exquisitely ornate watches that offer a perfect mix of sensuality and elegance for all women.
– Edge – If precision is the cornerstone of watchmaking, the Edge from Titan is the quintessence of contemporary timepieces. Crafted out of stainless steel with sapphire crystal glass – the Edge houses an indigenous movement of mere 1.15mm, a movement that has few parallels in the watch-making world. The Edge coined as the slimmest quartz watch in the world and the story of this innovation won Titan the Red Dot Design Award in 2013 and 2014.
– Neo – Crafted with a harmonious input of contemporary style, technology and durability, the Neo collection is the perfect fusion of design and functionality for both men and women.
– Purple – Breaking convention by a bold yet contemporary design statement – Purple makes one stand out, with a wide range of colors, crystals and exciting shapes to add flair to one’s look. Whether on a casual outing, or at the workplace.
Titan watches are priced from RM 220 onwards and are available in all Titan authorized distributor stores nationwide. For more information and updates on Titan and its collection, visit www.detiktitan.com, search for the social media hashtag #DetikTitan, like Titan’s Official Facebook Page (@Titan) and follow Titan Malaysia’s Official Instagram (@titanmalaysia).