It is now for some great Australian products in town. And being that, Malaysians can look forward to more premium quality, healthy and safe Australian produce this year as a new campaign takes off at leading retail outlets today.
The launch of the ‘Now! In Season’ campaign is aimed at promoting various Australian fresh fruits and vegetables at their peak quality and availability. Malaysia imported A$5.3million (RM71.3 million) and 871 tonnes of Australian fruits in 2015. Over the last five years, between 2011 and 2015, the value and quantity of imported Australian fruits each grew by about 30 percent per annum – a clear demonstration of the high demand for top quality Australian produce in a very competitive market.
The Now! In Season program espouses Australia’s quality soil, continual supply of clean water, strict safety regulations and innovative farm practices. These factors, amongst others, are its horticulture industry’s marks of distinction.
Additionally, Australia’s proximity to Malaysia and a proven track record of safe exports of fresh fruits and vegetables to global markets make it an attractive choice.
Throughout the year, the Now! In Season campaign will educate consumers on the seasonality of the commodities, health and nutritional benefits of Australian produce as well as how to select and store the seasonal commodities.
Cherries and summer stone fruits such as plums, nectarines, apricots and peaches are available from now until March. Table grapes come will be available from March to May, and citrus fruits such as oranges are available from August to October. Australian vegetables are available throughout the year due to Australia wide production.
Now! In Season is a global campaign by the Victoria State Government, Australian Government and Horticulture Innovation Australia.