Ending the Curve Food Fest on a Sweet Note

In conjunction with its Food Fest campaign, themed “A Giant Bite of Happy”, the Curve recently collaborated with Dapur Jalanan Kuala Lumpur (DJKL) to treat the underprivileged with a taste of happiness.

Founded by a group of passionate youngsters with the aim of feeding the homeless, DJKL is a soup kitchen that has fed thousands since its inception in March 2013. Teaming up with the Curve’s Food Fest vendors, the Curve donated packs of Nasi Ambeng, Nasi Goreng Johor and muffins to DJKL to aid its efforts in feeding the homeless.

Members of the Curve management team volunteered alongside DJKL to distribute food to the needy at Jalan Panggung, KL. In addition, the Curve team also offered support to the homeless by simply spending time with them and lending them a listening ear.

Jazmi Kamarudin, General Manager of the Curve, said, “As responsible corporate citizens, it is important to us that we find time in our busy schedule to give back to society. It is not merely about donating but also connecting with the less fortunate and showing them that we care. We are an advocate for sustainable work and by taking this extra step to spend time with the homeless, engaging with them and adding this human connection in our outreach, we hope that we were able to positively impact their lives in some small way.”

The volunteers’ efforts came after an eventful four days with visitors thronging the mall’s Centre Court to enjoy delectable and scrumptious food as well as take part in many food-related activities that were organised. Decorations made of humungous three-dimensional displays of popular snacks also added to the fun atmosphere.



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