Malaysia Fashion Week (MFW) 2016 was officially launched globally today to a host of global guests, trade and media audiences on board the STYLO Asia on the Seine in Paris, France.
Organised by Malaysia’s export promotion agency MATRADE (Malaysia External Trade Development Corporation) in partnership with STYLO International (Malaysia’s leading fashion event organiser) and Mercedes-Benz, the global launch of MFW 2016 featured ten top Malaysian fashion designers showcasing their Ready-to-Wear Spring/Summer 2017 collections. The collections were featured through a fashion show held on the boat itself.
These ten designers were handpicked to represent Malaysia and serves as an international flag-off and prelude to the MFW 2016 in Kuala Lumpur slated for November 2016. The collections showcased at the global launch embody Malaysian chic traditional wear pulsed with sculptural and sharp-edged silhouettes and whimsical totes. Present at the event were specially-invited guests, among who included French media, fashion influencers and International buyers.
Director General of Mercedes-Benz Retail France, Florian Muller said “Mercedes-Benz is pleased to join hands with our Malaysia office in hosting the global launch of MFW. Reinforcing our inexorable support of the fashion industry, we are pleased to bring together two fashion capital cities of the East and West through this fashion exchange.”
As part of the MFW global launch, the Malaysian designers will also be displaying their collections for fashion buyers on the 29 and 30 September 2016 at the Maria Callas Suite at Paris Hilton Opera from 10am to 6pm. This segment will allow International trade buyers to personally meet the ten Malaysian designers and brands, namely Bon Zainal, JO DISAYA, Bill Keith, Keith Kee, Fizi Woo, Tanoti Crafts, Sakura Malaysia, Ruzz Gahara, Porosus and Toi – The Dressmaker, who are all well known for their international appeal, quality and capabilities.
Chairman of MATRADE, Dato’ Noraini Ahmad mentioned, “As Malaysia’s export promotion agency, MATRADE is pleased to introduce a talented list of designers to a wider international audience through the MFW 2016 Global Launch. Malaysian fashion is unique and is inspired by the many facets of Malaysian culture, hence via this launch we wish to invite global trade buyers, particularly from Europe to Kuala Lumpur and discover the creativity of Malaysian and Asian fashion at its best.”
Co-Chairman of MFW 2016 & Chairman of Mercedes-Benz STYLO Asia Fashion Week Datuk Nancy Yeoh said, “The ground-breaking nature of the fashion we will be showcasing at this year’s MFW will culminate in the prestigious Mercedes-Benz STYLO Asia Fashion Week, which is developing into one of the region’s most sought after fashion events. The Mercedes-Benz STYLO Asia Fashion Week (MBSTYLOAFW) Awards is a chance of a lifetime for Asian designers to be recognised beyond their borders.”
MFW, since 2014, has been making headlines and is focused on boosting the Malaysian fashion and lifestyle industry. The event is a strategic marketing platform to present local fashion brands to international buyers, whilst aspiring to elevate Malaysia’s status as a major fashion hub in ASEAN and beyond. MFW also provides a great opportunity for international companies especially those from Europe to reach Malaysian suppliers in meeting their global sourcing needs.
MFW 2016 in Kuala Lumpur will feature the Spring/Summer 2017 collection of over 60 Malaysian designers at its Malaysia Fashion Showcase segment and over 30 international designers through Mercedes-Benz STYLO Asia Fashion Week. These will be complemented by an exhibition of over 300 booths featuring Malaysian and International fashion apparels, accessories, cosmetics & personal care, arts & handicrafts as well as textiles.