• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • About
    • About Us
    • Featured
    • SPONSORS
  • Privacy Policy
  • Disclaimer
  • Sitemap
    • EAT.DRINK
      • Food Review
      • Food Promotion
      • Food News
      • Event
    • STAY
      • Hotel Review
      • Hotel News
    • EXPLORE
      • Singapore
      • Taiwan
      • Thailand
  • More
    • Invited Review
    • Malaysia Food Blogger List

Malaysian Foodie

Food • Hotel • Travel • Event

  • EAT.DRINK
    • Food Review
    • Restaurant Promotion
    • Editor Picks
    • Dining In The Mall (Klang Valley)
    • What’s New!
    • Restaurant List
    • LiquorTalk
  • HOTEL
    • Room Reviews
    • Hotel News
  • TRAVEL
    • Hong Kong
    • Japan
      • Kyoto
      • Osaka
    • Macau
    • Malaysia
      • Kuala Lumpur
      • Malacca
      • Penang
      • Perak
      • Selangor
      • Sabah
    • Taiwan
    • Thailand
    • Singapore
  • TECH
  • Lifestyle
    • Apparel
    • Books
    • Beauty
    • Craft
    • Gadget
    • Electrical & Household Appliances
    • Food Product
    • Online Shopping
    • Parenting/Kids
    • Property
    • Renovation/ Furniture
  • RECIPES
    • Cakes
    • Cookies
    • Desserts
    • Drinks / Smoothies
    • Mains
    • Pasta
    • Steamed Food
    • Cooking With Gadgets
  • Mall Dining
  • Motherhood
  • Event
You are here: Home / Hotel / DINING, DIVING AND OFF-THE-BEATEN-TRACK DESTINATIONS DRIVING MALAYSIA TRAVELERS’ 2016 TRIP DECISIONS

DINING, DIVING AND OFF-THE-BEATEN-TRACK DESTINATIONS DRIVING MALAYSIA TRAVELERS’ 2016 TRIP DECISIONS

February 16, 2016 By StrawberrY Gal - Hotel, Hotel News Leave a Comment

After decades of exploring their own backyard, Malaysians are increasingly in favor of previously underrated destinations. According to search data released by the leading online accommodation booking website, Hotels.com, interest in dining, diving and off-the beaten track destinations is driving up Malaysia travelers’ interest in locations in Japan, Thailand and Indonesia.

The biggest winner is the Japanese city of Sapporo, which has seen search activity among Malaysia travelers explode by a phenomenal 607% in the last year. The jury is still out on whether the increase has been fuelled by Sapporo’s fame as birthplace of miso-based soup ramen noodles which is especially popular in Malaysia, or the fact that it is Japan’s fourth-largest city. However, there is no doubt that Sapporo offers visitors a full 360-degree view of Japanese culture and cuisine, as well as the ease in accessing amazing ski resorts across Hokkaido.

Two islands in Thailand and Indonesia, Koh Lipe and Lombok, occupy second and third place in the table of Top 10 most underrated destinations respectively.
Situated in the Adang-Rawi Archipelago of the Andaman Sea and close to the Malaysian border, the small island of Koh Lipe is much less commercialized than big names like Phuket and Koh Samui. Its pristine waters are perfect for scuba diving and snorkeling, also explaining its impressive 620% leap in search volumes over the last year.

Top 10 destinations by growth in searches*
Ranking
Destination
Growth in searches YoY
1
Sapporo
677%
2
Koh Lipe
620%
3
Lombok
448%
4
Pattaya
309%
5
Hat Yai
299%
6
Macau
232%
7
Phuket
209%
8
Bali
182%
9
Busan
148%
10
Jakarta
129%

Travelers looking for an even more off-the-beaten-track experience may be finding it on Lombok, which is even less developed than Koh Lipe. Searches for the idyllic island, where it is still possible to sit on the beach without being pestered by peddlars every five minutes, have mushroomed by 448% year-on-year.

“Other fast-growing international destinations include Pattaya and Hat Yai, in 4th and 5th place with search volume increases of 309% and 299% respectively. Other than hot destinations like Bangkok or Phuket, Malaysia travelers are interested in exploring new or up-and-coming destinations for an unspoiled moment for their travel,” said Nelson Allen, Senior Director of Marketing, Asia Pacific, Hotels.com.

Although Thailand has always been an attractive choice for Malaysians, it is interesting to see more remote locations generating so much interest. Even established destinations like Phuket have seen search volumes more than double (209%) year-on-year.

“Surprisingly, the Indonesian capital of Jakarta fell to 10th place in the search volume growth stakes (129%), trailing behind Busan in Korea, which was up by 148% year-on-year,” said Allen.

 *The data was based on Malaysia travelers’ searches in hotel stays for the year of 2016 (searches executed between Jan 2015 to Jan 2016) vs the searches in hotel stays for the year of 2015 (searches executed between Jan 2014 to Jan 2015) on Hotels.com Malaysia website.

Tags: Hotel.com Category: Hotel, Hotel News


Related

  • EXOTIC LOCATIONS ON A BUDGET

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Google+
  • Instagram
  • Pinterest
  • RSS
  • Twitter
Malaysian Foodie

Latest

  • Celebrate Heritage this Raya at Mandarin Oriental Kuala Lumpur March 28, 2023
  • Hop into an EGG-citing Semi-Lunch Buffet at Element Kuala Lumpur March 28, 2023
  • 30 DAYS TO LOWER CHOLESTEROL LEVELS March 28, 2023
  • The Murray, Hong Kong Celebrates the Blossoming Season with the Rhythm of Pink Cassia Afternoon Tea March 27, 2023
  • “Savor the Flavors of Warisan Bonda: Grand Millennium Kuala Lumpur’s Ramadhan Buffet March 27, 2023
  • Bolstered Air Links Key to Helping Golf Tourism Soar in Central Vietnam March 27, 2023
  • Top Forex Tips for 2023 March 27, 2023
  • A Rewarding Ramadhan at Grand Hyatt Kuala Lumpur March 26, 2023
  • Rasanya @ Pavilion Elite : Premium Hotpot Buffet only at RM 118+ for Ramadhan March 25, 2023
  • Cherish The Month of Ramadan with Elevete Patisserie Ramadan & Raya Collection March 25, 2023
  • Melawati Mall Celebrates Raya with the Theme ‘Kilauan Raya Al-Maghribi’ March 24, 2023
  • LOUIS XIII COGNAC UNVEILS RARE CASK 42.1 March 24, 2023
  • “Seri Pacific Hotel Kuala Lumpur Brings Back Citarasa Zaman Berzaman: Relive the Flavors of the Past March 23, 2023
  • Galaxy S23 Series Made for You, By You March 23, 2023
  • The Ultimate Productivity with the Samsung S23 Ultra March 23, 2023
  • Coffee Bean Tea Leaf, OldTown White Coffee & others, partner with Phuture Food to offer plant-based meat alternatives to the masses March 23, 2023
  • Timelapse Videography with the Samsung Galaxy S23 Ultra March 23, 2023
  • Meliá Ho Tram Beach Resort Reinvigorates YHI Spa and Launches New Spa Menu March 23, 2023
  • The world in Depth, Dimension, Detail with the Galaxy A14 March 23, 2023
  • Alma Resort Unveils Getaway Designed to Strengthen Family Bonds March 22, 2023

Secondary Sidebar

EXPLORE

travel in japan

travel in hong kong

travel in macau

travel in taiwan

travel in thailand

Footer

Copyright © 2008–2023 Malaysian Foodie