Pahang, Terengganu and Kelantan have been badly hit by floods as heavy rains continue unabated in that part of the country.

With deep concern for the welfare of those devastated by the floods, the Shangri-La Hotel, Kuala Lumpur has galvanised into action and put together a collection of items to send to the victims.

This includes two lorry loads of bed sheets, towels and duvet covers, bathrobes, soaps, toothbrushes, 200 pairs of school shoes, school bags, books, toys, used clothing, shampoo and hair conditioner.

Manfred Weber, general manager of the Shangri-La Hotel, Kuala Lumpur, handed these items over to K. Balasupramaniam, founder and chairman of the Malaysian Volunteer Fire and Rescue Association (MVFRA) on 26 December. Members of the hotel staff helped in loading boxes of the items on to the MVFRA truck.

The truck will make its way to Pahang and Terengganu to deliver these items directly to flood victims in shelters where they have been evacuated, to provide them with some relief and comfort.

Shangri-La Hotels and Resorts remains committed to operating in an economically, socially and environmentally responsible manner while balancing the interests of diverse stakeholders.  In striving to be a leader in corporate citizenship and sustainable development, a corporate-level CSR Committee drives the company’s initiatives in the strategic areas of stakeholder relations, environment, health and safety, supply chain and employees.  Under the umbrella of sustainability, Shangri-La’s social responsibility programme consists of the two elements of “embrace” and “sanctuary.”  Embrace focuses on Shangri-La’s Caring People Project, which aims to promote the highest level of education and health support in underprivileged communities.  In sanctuary, the programme concentrates on Shangri-La’s Care for Nature Project, which promotes the conservation and restoration of biodiversity.  For more information, please access the CSR section on

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