Each summer, Galaxy Unpacked — Samsung Electronics’ mobile device launch event — unveils the next chapter of Galaxy innovation in a different city around the world. Following Seoul in 2023, the event continued to Paris in 2024, Brooklyn in 2025 and now touches down in London.
Every destination has given Galaxy Unpacked a distinct identity. From immersive citywide campaigns to venues inspired by local heritage, each event has reflected the spirit of its host city while showcasing the latest Galaxy innovations. Before the spotlight turns to London, Samsung Newsroom takes a look back at the cities that have defined Galaxy Unpacked’s journey.
The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning on 22 July, 9 p.m. Malaysia Time.