As Malaysia’s festive calendar transitions from the vibrant red of Chinese New Year to the soulful reflections of Ramadan, Vimto, the iconic 118-year-old global fruit drink, is uniting these celebrations through its Gongxi Kemeriahan Bonanza campaign.
Running until 31 March 2026, the campaign embraces the rare overlap of these two major cultural milestones. Vimto invites Malaysians to “mix up” their festive experiences with its signature blend of blackcurrant, raspberry, and grape, offering consumers a chance to win a share of RM100,000 in cash prizes and collect limited-edition festive memorabilia.
A Ritual of Togetherness: From Reunion Dinners to Iftar
Whether it’s a refreshing glass during a CNY reunion or the communal breaking of fast (Iftar) during Ramadan, Vimto’s Mixed Fruit Cordial has become a versatile staple for Malaysian hosting.
“Vimto has long been rooted in moments that bring people together,” said Matt Nichols, International Commercial Director and fourth-generation member of the founding family at Nichols PLC. “Across the Middle East, it is a familiar part of breaking fast. We are now seeing that same sense of ritual take shape in Malaysia. Our ambition is simple: to be the drink people reach for when celebrations begin and meaningful moments are shared.”
Beyond the Glass: Culinary Versatility
As the campaign moves into Ramadan and toward Hari Raya, Vimto is positioning itself as more than just a beverage. Its unique flavor profile makes it a creative ingredient for:
✅Festive Mocktails: Elevating simple Iftar drinks.
✅Baking & Treats: Adding a fruity twist to traditional cookies, cakes, and desserts.
✅Open House Hosting: Providing a shareable, easy-to-prepare option for guests of all generations.
Win Your Share of RM100,000
From now until 31 March 2026, any purchase of Vimto Mixed Fruit Cordial gives consumers a shot at the prize pool.
✅70 Weekly Winners: RM100 cash each.
✅Grand Prize: One lucky winner will walk away with RM10,000.
✅Bonus: Exclusive limited-edition plushie tote bags are available at selected sampling events nationwide.
How to Enter (3 Simple Steps):
✅Purchase a bottle of Vimto Mixed Fruit Cordial.
✅Scan the QR code found on promotional materials.
✅Upload the receipt and complete your details at the Official Contest Site.
Now Available Nationwide
Since its Malaysian debut in October 2024, Vimto has expanded rapidly through partnerships with Universal NutriBeverage Sdn. Bhd. (Local Manufacturer) and Socma Trading (M) Sdn. Bhd. (Official Distributor).
Consumers can find Vimto at major retailers including 99 Speedmart, AEON, Giant, Mydin, TF Value Mart, Seibu, Isetan, and HERO Market, as well as other retailers across the country.
For the latest updates and festive promotions, follow Vimto Malaysia on Facebook and Instagram.