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Home / Food News / Oishii Innovations Group Celebrates 10 Years, Expecting to Giveaway up to RM250,000 worth of free meals

Oishii Innovations Group Celebrates 10 Years, Expecting to Giveaway up to RM250,000 worth of free meals

June 30, 2025 by StrawberrY Gal


  To celebrate a decade of delighting diners across the Klang Valley, renowned Japanese restaurants Asumo, Kyomo, Kingyu, Itsumo and Minamo are thrilled to launch a  fun-filled 10-day anniversary giveaway from 14th to 23rd July 2025. The group is expecting to give away up to  RM250,000 worth of free meal vouchers over the 10-day period. 

Guests dining in at any of the group’s five restaurants will have the chance to win a free meal by simply playing  a game of chance – tossing a pair of dice with the hopes of rolling a double. With the odds of rolling a double  at one in six, guests can expect high chances of winning a free meal. 

With 40 private rooms, Asumo in SS15 specialises in halal Japanese wagyu barbecue 

“We’re incredibly proud to celebrate 10 successful years in Malaysia and we thought this would be a fun way to  say thanks”, said Kota Furuya, General Manager of the group. “With such good odds, there are going to be  multiple winners every night, for 10 nights, at every venue. So there are going to be a lot of happy winners!” 

Depending on the restaurant, the average spend per person can begin at RM50 and go up to RM280, so when  multiplied by groups, the potential win is quite substantial. Either way, whether you stand to win a meal of  RM100 or RM3000, it’s an excellent opportunity to get together and feast with your family and friends, then try  your luck and roll the dice. 

How It Works: 

1.  Dine in at Asumo, Kyomo, Kingyu, Itsumo and Minamo between 14- 23 July 

2. After you pay for your meal, approach the giveaway station and roll a pair of dice 

3. Roll a double — and win a free meal (the equivalent of what you’ve just spent) for your next visit!  

The group started in 2015 when its founders had a yearning for the authentic flavours and modern-day  restaurants of their home country, Japan, and wanted to create relatable concepts in Kuala Lumpur. Itsumo,  meaning ‘always’ – a casual joint serving barbecued skewers of bite-sized chicken and vegetables, also known  as yakitori, was opened. 

Then in 2017 came the hugely popular Kyomo, translating to ‘today, also’, presenting modern Tokyo-style  Japanese wagyu yakiniku cuts to be cooked over glowing coals at each table. Kingyu joined the ranks with its  contemporary wagyu-focused menu in 2019. In 2023, the group opened Asumo, a sister-restaurant to Kyomo  in SS15, offering over 40 private rooms, within which to enjoy their halal Japanese wagyu yakiniku. 

Chef Chihiro Miyazaki of Tokyo’s Michelin Bib Gourmand Soranoiro ramen is the man behind minamo’s delicious bowls  

Their latest offering is ramen minamo in collaboration with chef Chihiro Miyazaki of Tokyo’s Michelin Bib  Gourmand-listed Soranoiro ramen. Launched in September 2024, minamo has become a very popular spot,  known first for its chicken-based Shiro and Shoyu ramen, as well as its regular new releases each quarter, the  most recent three being the Aka, Kinoko and Karamiso. 

The giveaway will run for only 10 days from Monday, 14th July. Guests are encouraged to reserve tables  through the individual restaurant links below, and also stay tuned for other exciting promotions through their  social media. 

Filed Under: Food News

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