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ze most important days in Malaysian history. Being able to serve Malaysians their favourite MILO® from the truck at the National Day parade and other locations is especially significant as we celebrate how far we have come in the last 66 years and our strength together to move forward as a nation”.
For those who may not be acquainted with its origins, the now-iconic ‘Malaysia Boleh’ slogan had its inception in 1992 through the efforts of the Olympic Council of Malaysia (OCM), where MILO® kicked off the first-ever ‘Malaysia Boleh’ campaign in conjunction with the 1993 SEA Games in Singapore. The campaign became a major success and ever since then, the ‘Malaysia Boleh’ spirit has proudly stood as a symbol of national unity.
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This year, MILO® celebrates its second anniversary of its #MalaysiaBolehBersamaMILO® campaign where MILO® has continued its strong commitment to sports, wellness, and national events. This dedication is evident as the brand continues to fuel Malaysians with the energy to go further and forward, and will be organising its first and largest-ever Surf Skate Competition at the MILO® Super Park event on Malaysia Day this year, which is set for September 16th in Putrajaya. The two-day family-focused extravaganza will feature a diverse range of enjoyable activities for the public, firmly expressing MILO®’s support for this important national celebration.
More information can be found on MILO® Malaysia’s website www.milo.com.my.