The heart of Malaysia’s culinary scene just got sizzlier with the grand opening of NY Steak Shack®’s latest outlet at Setapak Central shopping mall. This exciting addition brings more opportunities for Malaysians to indulge in a delectable array of dishes, including their iconic sizzling steaks, mouthwatering burgers, and irresistible shakes. As the third outlet of this homegrown brand, NY Steak Shack® continues to impress with its commitment to quality, flavor, and affordability.
Established in 2014 with its inaugural location at IOI City Mall Putrajaya, NY Steak Shack® rapidly captured the hearts and palates of Malaysians. Its second outlet, situated in AEON Mall Shah Alam in 2016, solidified its status as a culinary gem. Both locations proudly bear the Halal certification from the Department of Islamic Development Malaysia (JAKIM), ensuring that all diners can enjoy their offerings with peace of mind.
NY Steak Shack® draws inspiration from the vibrant and diverse dining culture of New York City, delivering an authentic and memorable experience to its patrons. Its vision of providing delicious, yet affordable steaks within a comfortable environment resonates with the fast casual dining scene of the Big Apple. This winning formula has earned the brand a dedicated following of diners across generations.
The Setapak Central outlet represents a significant milestone in NY Steak Shack®’s journey. It underscores the brand’s unwavering commitment to delivering high-quality meals and exceptional service to its valued customers. Daniel Chan Lek Seong, Group Chief Executive Officer of Revenue Valley Sdn Bhd, the parent company of NY Steak Shack®, expressed his excitement about expanding the brand’s presence within the Klang Valley.
With a generous 2,170 square feet of space, the Setapak Central outlet provides ample seating for guests to enjoy their meals comfortably. The interior exudes a fresh and modern ambiance, echoing the vibrant spirit of New York City. This inviting atmosphere sets the stage for casual gatherings, family celebrations, and special occasions.
NY Steak Shack®’s menu is a celebration of flavor and variety. Their sizzling sensations, such as the Sizzling Ribeye, Sizzling NY Striploin, Sizzling Southwest Chicken, and Sizzling Australian Lamb Leg, are grilled to perfection and served with two sides and a sauce of your choice. The dining experience kicks off with tantalizing starters like the Trio App – a delightful combination of chicken tenders, beef meatballs, mushrooms, and onions, served with homestyle Cajun honey mustard and bistro sauce.
Burger enthusiasts can relish the Smokehouse Burger, featuring a 110g chargrilled beef patty topped with cheddar cheese, sauteed beef, caramelized onions, and chili flakes, all served with a side of fries. For pasta lovers, the Creamy Salsa Pasta and classic Seafood Olio Pasta are sure to satisfy. Even non-meat eaters have a treat in store with the Seafood Platter – a medley of fish, shrimp, and calamari served with salad, fries, and tartar sauce.
Completing the meal experience are NY Steak Shack®’s renowned thick and flavorful shakes, available in enticing flavors such as Caramel, Peanut Butter, Banana, Oreo, Strawberry, Vanilla, Chocolate, and Red Velvet.
What truly sets NY Steak Shack® apart is its commitment to affordability. Prices are remarkably reasonable, with steaks starting at RM49.90 for 200g, chicken meals at RM23.90, burgers at RM31.90, pasta at RM25.90, and shakes at RM15.90. As an added bonus, diners can join NY Steak Shack®’s Bite & Bites membership for free and earn points with each visit, leading to special rewards.
To celebrate the Setapak Central outlet’s grand opening, NY Steak Shack® is offering the first 50 customers who dine in a complimentary Loaded Black Pepper Chicken Rice, valued at RM21.90, with any purchase of drinks (T&C apply). This delectable dish features tender smoked chicken in NY Steak Shack®’s signature black pepper sauce, served over fluffy pumpkin rice.
For those aspiring to delve into the food business, NY Steak Shack® presents a franchising program. This opportunity allows dedicated entrepreneurs to benefit from the brand’s established reputation, proven business model, comprehensive support system, and dedication to exceptional customer service and quality food.
Experience the enticing world of NY Steak Shack® at its newest Setapak Central outlet. Indulge in mouthwatering steaks, revel in outstanding service, and bask in the welcoming ambiance. Stay updated on offers and promotions by visiting the official website at www.nysteakshack.com or following @nysteakshack on Instagram. Elevate your dining experience and discover the sizzle that’s taking Setapak by storm!