MAGGI® is celebrating the beloved Malaysian dish, Laksa, with the launch of their new product, MAGGI® Mi Goreng Laksa Warisan. The launch event took place at The Agam, a vintage-themed mansion in Kuala Lumpur, where Mr. Juan Aranols, CEO of Nestlé (Malaysia) Berhad, expressed their commitment to celebrating Malaysia’s culinary heritage through their offerings.
Laksa, deeply rooted in the Peranakan community and influenced by Chinese, Malaysian, and Indonesian cultures, has evolved into various regional variations such as Curry Laksa, Assam Laksa, Sarawak Laksa, Nyonya Laksa, and Johor Laksa. Professor Dr. Shahrim Karim, a renowned food expert, highlighted the vibrant and aromatic flavors that define Laksa and emphasized the importance of achieving the perfect Laksa flavor through careful ingredient selection and cooking techniques.
With the rising trend of preparing Laksa the “Goreng” (fried) way, MAGGI® introduced their innovative twist with MAGGI® Mi Goreng Laksa Warisan. This new creation combines key aromatic ingredients like bunga kantan, daun kesum, galangal, along with fresh ingredients such as onions, kaffir lime leaves, lemongrass, garlic, and ginger, cooked into a paste to deliver the distinctive Laksa flavor.
With the rising trend of preparing Laksa the “Goreng” (fried) way, MAGGI® introduced their innovative twist with MAGGI® Mi Goreng Laksa Warisan. This new creation combines key aromatic ingredients like bunga kantan, daun kesum, galangal, along with fresh ingredients such as onions, kaffir lime leaves, lemongrass, garlic, and ginger, cooked into a paste to deliver the distinctive Laksa flavor.
MAGGI® aims to provide a convenient and delicious meal option for Malaysians, and their Mi Goreng Laksa Warisan is made with 100% Australian wheat, offering protein and carbohydrates as part of a balanced diet. The product reflects MAGGI®’s commitment to sourcing top-quality ingredients and maintaining stringent quality control.
As a trusted household brand, MAGGI® continues to uphold their brand promise of helping Malaysians Cook the Difference. The introduction of MAGGI® Mi Goreng Laksa Warisan allows consumers to enjoy the flavors of Laksa Goreng anytime, anywhere, while preserving the authentic recipe and heritage of this iconic dish.
For more information about MAGGI® Mi Goreng Laksa Warisan, you can visit their website at https://www.maggi.my/en/maggi-happenings/maggi-mi-goreng-laksa-warisan/.