F&N Beverages Marketing Sdn Bhd, one of the largest beverage manufacturers and distributors in Malaysia, has launched F&N Teh Tarik in an on-the-go convenient format in April 2020. The new product was created to address the need for a quick and easy way for Malaysians to enjoy their favorite drink, Teh Tarik, amidst an increasingly hectic and active lifestyle.
Teh Tarik, which literally translates to “pulled tea,” is a frothy tea drink that has been a favorite amongst Malaysians for generations. However, with the changing lifestyle of Malaysians, there is less time to sit and sip their Teh Tarik in traditional coffee shops, or “mamak” stalls as they are locally known. F&N Beverages Marketing saw this as an opportunity to provide an on-the-go version of Teh Tarik that is convenient and accessible to everyone, anytime and anywhere.
The F&N Teh Tarik campaign was launched with the tagline “Biar Ori, Baru Sempoi” which roughly translates to “Original is cool” in Malay. The campaign aims to reinforce the brand positioning and resonate with open-minded Malaysians in a lively and stimulating manner. To make the campaign even more exciting, F&N Beverages Marketing hired homegrown singer and rapper MK K-Clique to exclusively sing the campaign’s theme song, which shares the same title as the tagline.
F&N Teh Tarik is brewed using F&N’s signature dairy creamer and real tea, providing a chilled Teh Tarik with a familiar sensation. The product comes in two variants: ORI and Less Sweet, both of which are available in slim can and bottle formats. The drink is designed to be consumed on the go and is perfect as a refreshing drink after a day at work or when catching up with friends.
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During the height of the pandemic in 2020, F&N Teh Tarik was initially made available to bridge the gap for those who were missing the authentic “mamak experience.” To continue the momentum and connect with younger Malaysians in a more exciting and energetic way, F&N Beverages Marketing launched the new “Biar Ori, Baru Sempoi” campaign, which signifies the most original taste and the coolest in its most awesome form. This campaign is aimed at getting closer to the hearts of every Malaysian and ensuring that F&N Teh Tarik is available and accessible to everyone on-the-go, anytime, anywhere.
The F&N Teh Tarik campaign will also place a one-of-a-kind interactive vending machine across major transit areas in Malaysia that offers Malaysians a chance to “shake up” their own can of Teh Tarik for the entire month. This unique vending machine experience will surely create a buzz and attract Teh Tarik enthusiasts.
Finally, F&N Beverages Marketing is extending its offerings to all Malaysians by launching F&N Teh Tarik ORI and Less Sweet onto East Malaysia shores in May. This move demonstrates F&N’s commitment to offering Malaysians vibrant and flavor-packed drinks wherever they are.
In conclusion, F&N Teh Tarik in a convenient on-the-go format is an innovative way to enjoy one of Malaysia’s favorite drinks. The new “Biar Ori, Baru Sempoi” campaign reinforces the brand’s commitment to providing an authentic and cool product that is accessible to everyone. The interactive vending machine experience and the expansion of the product into East Malaysia are just a few examples of F&N Beverages Marketing’s efforts to cater to Malaysians’ needs and tastes.