In conjunction with the
recently launched Timeless Goodness, Timeless Bonds campaign, Ribena today
introduces the #RibenaBondingPledge movement which encourages Malaysians to
spend more treasured bonding moments with friends and family.
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(L-R) Lam Hui Min, Head
of Marketing, Beverage at Suntory Beverage & Food Malaysia Sdn Bhd; Rodney
Tan, Marketing Director at Suntory Beverage & Food Malaysia; actress
Zahirah Macwilson; and host Azura Zainal; take a photo after pinning up their
own #RibenaBondingPledge at the Timeless Goodness, Timeless Bonds event.
The campaign aims to
generate a movement of embracing relationships and special moments, with the
#RibenaBondingPledge contest looking to reward Malaysians with GrabPay credits
and exclusive movie tickets to GSC Aurum.
Lam Hui Min, Head of
Marketing, Beverage at Suntory Beverage and Food Malaysia Sdn Bhd shared that
Ribena hopes to encourage more people to actively create special moments with
each other. “Precious time spent together creating meaningful bonding
moments can sometimes be sidelined in our current lifestyles. As a brand that
champions togetherness, Ribena emphasizes the importance of enhancing
relationships through carefully crafted engagements. We want to provide this
campaign as an opportunity to help fellow Malaysians reclaim and refresh these
connections with one another.”
The #RibenaBondingPledge
begins on 6 October 2022 and will run until 5 November 2022, with 12 winners to
be chosen each week until the end of the campaign. To participate, all you need
to do is head to Ribena’s official Instagram and follow these steps:
Share the pinned contest
announcement post to your Instagram Story
Include a caption on how
you pledge to create timeless moments with your loved ones
Tag 3 friends and
@ribenamy
BONUS: include a photo of
your best bonding moment to be in the running for the main prize!
At the end of each week,
3 winners will walk away with the main prize: two (2) tickets each to the
much-coveted GSC Aurum Theatre (The Gardens Mall). Meanwhile, 9 lucky
runners-up will each take home RM100 in GrabPay credits. But that’s not all!
The first 2,000 participants to share their pledges with the relevant tags and
hashtags will also receive RM30 worth of Ribena products for FREE.
With its delicious,
refreshing taste, and ample vitamin C to meet your daily 100% requirements,
Ribena is best consumed in a cold, icy glass – and it tastes even better when
shared during precious, timeless bonding moments with your loved ones.
For more information
about the Ribena Pledge movement and entry steps, log on to the official Ribena
Facebook and Instagram platforms at @RibenaMalaysia.