For many Malaysians, time around the dining table is where real connection happens. However, with increasingly busy modern routines, daily cooking can often feel rushed or repetitive, leaving precious little time to actually enjoy those shared moments with the people who matter most.
Embracing the practical philosophy of masakkan mudah, household staple Ayam Brand™ is stepping up to make everyday cooking far more manageable. Their goal? To help home cooks spend less time chopping and prepping in the kitchen, and more time connecting over delicious food.
To support modern, fast-paced homes, Ayam Brand™ has unveiled its all-new ready-to-use Cooking Pastes lineup in a convenient 50g sachet format. Designed to fit naturally into daily cooking routines, the range includes four familiar Malaysian favorites:
Fried Noodle Paste (Mee Goreng): Perfectly balanced for quick, savory wok tossing.
Fried Rice Paste (Nasi Goreng): An instant, aromatic shortcut to a beloved national staple.
Fried Rice Vermicelli Paste (Bihun Goreng): Captures authentic local flavors effortlessly.
Tom Yum Paste: Delivers that signature zesty, robust, and aromatic Thai-Malaysian kick.
The “Secret Chef” Formulation
What makes these sachets stand out is the quality of the blend. Crafted from a highly concentrated mix of real herbs and spices, each paste delivers a rich, authentic taste and deep aroma in every dish. True to the brand’s long-standing values, the range contains absolutely no preservatives and is fully Halal-certified. It brings a brilliant touch of “rahsia chef dalam sachet” into everyday meals, ensuring consistent, restaurant-quality results every single time.
Portion Control & Minimizing Waste
The compact 50g ready-to-use format is an absolute lifesaver for modern, smaller households. Instead of buying individual jars of spices that end up expiring in the back of the pantry, these pre-measured sachets allow for superior portion control. This smart design actively helps reduce food excess and minimizes kitchen waste.
Availability
Backed by over 130 years of deep heritage in Malaysian kitchens, Ayam Brand™ continues to make good, reliable food accessible to everyone. The all-new Cooking Pastes are available right now at major supermarkets and hypermarkets nationwide, as well as online through the official Ayam Brand™ stores on Shopee Malaysia and Lazada.