100PLUS, the No.1 sports hydration brand*[1], today announces its first-ever exclusive collaboration with global pop culture giant POP MART.
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Launching in May 2026, the collaboration features KUBO and its iconic “Walks of Life” series, a fan-favourite in the POP MART universe that celebrates individuality, passion and the diverse paths people take through life. Reimagined through “Hidup+100” – 100PLUS’ belief in living life your own way, optimally and well-hydrated, the partnership places hydration at the centre of how a new generation lives, moves and expresses themselves every day.
Together, 100PLUS and POP MART aim to fuel the passions of over 10 million Gen Z individuals across Malaysia and Singapore, empowering them to pursue what matters most – each in their own unique walk of life.
Where KUBO “Walks of Life” meets “Hidup+100”
100PLUS believes that hydration is key in enabling people to show up for what they love and their passions—with the focus and consistency to keep showing up every day. “Hidup+100” reflects this belief as the brand continues to make hydration relevant across daily routines and lived experiences.
With its unique hydration formula that replenishes electrolytes lost through daily activity, 100PLUS supports individuals physically, mentally and emotionally, across the many roles and pursuits that shape modern life.
This philosophy aligns naturally with KUBO, which recognises that every journey – and every passion – looks different, and that progress is built through consistency rather than peak moments alone.
“KUBO’s “Walks of Life” series is about celebrating individuality and the passion behind each personal journey,” said Mr. Kevin Zhang, Head of Brand Partnerships & Activations, POP MART (APAC). “Through this collaboration with 100PLUS, we are extending that idea into everyday experiences, showing how staying well-hydrated empowers individuals to keep moving forward in their own way, with confidence and purpose.”
Designed for how Gen Z lives, moves and plays
The collaboration also marks the launch of 100PLUS Go Grape Zero Sugar, the newest addition to the 100PLUS portfolio.
With its crisp Muscat grape flavour, the new variant delivers optimal hydration with zero sugar and zero calories, created for Gen Zs who move through long, varied days that shift between learning, working, socialising and staying on the go. Easy to enjoy across different moments, it fits naturally into the rhythm of modern life.
As part of the collaboration, 100PLUS and POP MART have also co-created a limited-edition 3D KUBO Power Kick Figurine, designed by renowned artist BAO.
In a year where football commands worldwide attention, the figurine draws inspiration from the sport – one of the world’s most universal and accessible passions – played, followed and shared across communities around the world.
Captured mid-movement as KUBO kicks a football, the design reflects the collective energy surrounding the game celebrating movement not as elite competition, but as a source of connection, self‑expression and personal momentum that embodies both KUBO and the spirit of 100PLUS.
“When designing the KUBO Power Kick figurine, I wanted to capture a moment of movement that feels familiar and spontaneous,” said artist BAO. “Football naturally brings people together, especially in a year when the world’s attention is on the game. The kick reflects quiet resilience, a reminder that progress comes from continuing to move forward, one step at a time.”
“This collaboration reflects 100PLUS’ continued evolution beyond sports into everyday living,” said Leong Wai Yin, Director, Marketing and Modern Trade Sales. “As the trusted hydration brand, 100PLUS has always supported people wherever life takes them. By partnering with POP MART and KUBO, we are extending our hydration leadership into culture and daily consumption – supporting Gen Zs as they pursue their passions while staying hydrated.”
A nationwide experience across culture, retail and digital
From May to July 2026, the 100PLUS x POP MART collaboration will unfold through a series of large-scale activations nationwide, bringing “Hidup+100” to life across multiple touchpoints.
National “Hidup+100” Buy & Win campaign
Consumers can participate by purchasing RM10 worth of 100PLUS products in a single receipt to receive one entry. Three (3) entries can be earned when the RM10 purchase includes any product from the 100PLUS Zero Range, including Original, Peach and Grape flavours. To enter, consumers simply submit a photo of their receipt via the official WhatsApp contest number.
Exciting rewards await throughout the campaign period:
Monthly Grand Prizes: 20 winners each month will receive either an exclusive KUBO POWER KICK figurine or a Touch ‘n Go eWallet Reload PIN worth RM600.
Weekly Tiered Prizes: 100 winners weekly will receive seasonal collectables, including Touch ‘n Go eWallet Reload PIN (RM100) in May, premium insulated lunch bags in June, and 100PLUS x KUBO POWER KICK cushions in July, while stocks last.
Interactive nationwide roadshows
To bring Hidup+100 closer to communities nationwide, 100PLUS will host over 180 interactive roadshow sessions across Malaysia. These high-energy activations express the “Hidup+100” spirit through a fun and engaging “Spend & Win” Claw Machine Challenge, where every RM10 spent on 100PLUS products earns consumers a token to try their luck.
Prizes include:
Exclusive merchandise: Limited-edition 100PLUS x KUBO foldable bags and adorable 100PLUShie keychains.
Hydration Heroes: Complimentary cans of 100PLUS Zero Power Peach and 100PLUS Zero Go Grape.
Exclusive POP MART outlet giveaways
A “Hidup+100 Summer Hydration” giveaway will be available at POP MART Sunway Pyramid. With every transaction, consumers will receive:
One 100PLUS Go Grape Zero Sugar in 180ml can
An exclusive KUBO “Walks of Life” series sticker set
Available on a first-come, first-served basis while stocks last. Participating POP MART locations and giveaway details will be announced on 100PLUS and POP MART’s official social media channels.
Digital and livestream activations
The collaboration will also extend to F&N Malaysia TikTok livestream sessions, featuring live-selling of 100PLUS products and 100PLUS x KUBO merchandise. For more information on the campaign and full contest mechanics, please visit the official 100PLUS website [link] and follow 100PLUS on Instagram at @my100plus. Event and activation details, including roadshow locations and livestream schedules, will be shared progressively across 100PLUS and POP MART’s official social media platforms.