In conjunction with the upcoming Hari Raya celebration, Anchor Butter partnered with local celebrity Bella Astillah for a special initiative featuring a live Raya cookie sale on TikTok. The response was overwhelmingly encouraging, with all exclusive Anchor Butter X Bella Astillah Raya cookie boxes selling out in under five minutes, generating a total of RM13,000 in sales from a single live session.
In the spirit of Ramadan and Syawal, which emphasise gratitude and compassion, the full proceeds from the sales will be channelled to Pertubuhan Pendidikan Anak-Anak Yatim Selangor, known as Rumah Bakti Dato’ Harun, in Ampang, Selangor, a welfare home that provides shelter, care and education for children in need. Through this initiative, each purchase goes beyond simply enjoying Raya cookies made with Anchor butter, known for its rich and appetising aroma. Every purchase also contributes towards bringing joy to the children of Rumah Bakti Dato’ Harun, allowing them to celebrate Aidilfitri in a more meaningful way. Much like how Anchor butter is a trusted ingredient in many home kitchens, especially when preparing dishes for festive occasions, this campaign reflects the spirit of giving by turning each purchase into a contribution that supports the wider community.
(Bella Astillah with some of the children from Rumah Bakti Dato’ Harun in Ampang, Selangor during a special visit to present contributions as part of the Anchor Butter Raya charity initiative.)
During the interactive live session, Bella Astillah engaged directly with viewers while showcasing and promoting freshly baked festive cookies made using Anchor pure butter. Audiences were invited to purchase limited edition cookies box in real time, transforming the live session into a meaningful platform that combined festive cheer, digital engagement and charitable contribution.
The initiative highlights Anchor Butter’s continued commitment to supporting communities while connecting with Malaysian households in authentic and relevant ways. By leveraging the power of TikTok Live and social commerce, the campaign demonstrated how brands and personalities can come together to create positive impact beyond commercial objectives.
Lim Siew Poh, Marketing Director of Anchor Butter said, “Hari Raya is a time of reflection, gratitude and giving. We are deeply thankful for the overwhelming support shown during the TikTok Live session. Partnering with Bella Astillah allowed us to celebrate the festive season while contributing to a meaningful cause that supports those in need.”
Bella Astillah shared, “It was truly special to connect with fans during the live session, especially during Hari Raya. Knowing that every purchase contributed directly to Rumah Bakti Dato’ Harun made the experience even more meaningful. I am grateful to everyone who joined and supported this initiative.”
Anchor Butter remains committed to creating purposeful initiatives that bring families together through baking and cooking, while extending meaningful support to the wider community. For more information and updates, please follow Dairylicious Malaysia on Facebook at www.facebook.com/DairyliciousMY/, TikTok at www.tiktok.com/@dairyliciousmalaysia and Instagram at www.instagram.com/dairyliciousmy/.