In the spirit of generosity and joy, Cadbury Dairy Milk is hitting the road with its Cadbury Purple Truck, a nationwide initiative bringing richer, more chocolatey chocolate experiences to Malaysians. Running from 1 August to 1 November, the truck will visit 90 locations across 8 states, creating authentic connections in cities and neighbourhoods nationwide.
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Building on Cadbury’s July announcement of its richer, creamier and more chocolatey recipe, the Purple Truck invites Malaysians to savour the upgraded chocolate firsthand. Crafted at the Shah Alam plant with more cocoa and a refined chunk shape, the new recipe offers a more indulgent bite while staying true to the brand’s beloved heritage.
Designed to bring people together in fun and meaningful ways, each stop of the Purple Truck offers opportunities to sample the improved chocolate, join interactive activities, and take home keepsake memories, turning everyday places into joyful community gatherings.
“We wanted to bring the generosity of Cadbury Dairy Milk directly to Malaysians in a fun, meaningful and inclusive way,” said See Mei Sin, Marketing Head of Mondelēz International (Malaysia & Singapore). “The Purple Truck is about bringing people together to enjoy memorable experiences and celebrate the joy and generosity that Cadbury Dairy Milk represents.”
The Cadbury Purple Truck will be travelling across Selangor, Kuala Lumpur, Melaka, Johor, Pahang, Penang, Kelantan and Terengganu. Fans are encouraged to follow the journey, catch the truck at a stop near them, and share their moments on social media.
Stay tuned to Cadbury Malaysia’s Facebook and Instagram pages for live updates on the Purple Truck’s next destination.