Shopee Malaysia has partnered with YouTube – through the YouTube Shopping Affiliate Programme in Malaysia – to give local content creators more ways to monetise their videos by turning them into shoppable content. The Programme enables creators to tag Shopee products directly in their YouTube videos, Shorts, and livestreams — making it easier for viewers to discover and shop without leaving the platform. This new pathway not only empowers creators to earn, but to also reach wider, more engaged audiences.
This milestone builds on the rapid momentum of Shopee’s Affiliate Programme, which has seen exponential growth across livestreaming and short-form content platforms. In 2024 alone, Shopee Affiliates orders rose by 81% year-on-year, Shopee Live affiliate orders surged by 248%, and Shopee Video affiliate orders grew 63x between April and December. Open to everyone — from creators to everyday users — the programme empowers individuals to earn through tagged content, product reviews, and livestreams, all powered by Shopee’s Affiliate Marketing Solution (AMS).
“At Shopee, we’ve always believed in empowering our affiliate community with the right tools,
training, and opportunities to grow. This first-of-its-kind collaboration with YouTube is an
extension of that commitment. The YouTube Shopping Affiliate Programme opens up new ways for creators to connect with brands, earn sustainably, and be part of a thriving content-commerce ecosystem. With Shopee Video and Shopee Live in the mix, affiliates can reach more people and drive even stronger engagement, ” said Tan Ming Kit, Head of Marketing and Business Intelligence, Shopee Malaysia.
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As part of the session, Tan also introduced creators to Shopee’s Affiliate Marketing Solution (AMS) — the platform powering this initiative. AMS gives creators a suite of tools and rewards, including:
• Upsized Shopee commissions: Earn higher commission rates — up to 10% from Shopee during peak events such as Double Digit and Payday Sales , plus up to 80% commissions from selected sellers.
• New Affiliate Youtube Incentives: Participate in the New Affiliate YouTube Milestone Programme to earn up to RM1,500 cash incentive by tagging YouTube videos and Shorts with Shopee products.
• Monthly challenges: Earn up to RM1,500 cash incentive for hitting monthly sales milestones
• Exclusive vouchers: New-to-Programme affiliates receive up to RM700 worth of vouchers
Over 200 creators attended the event, which featured interactive activities like live
product-tagging demos, “Shopping Missions” , a sharing session with top YouTube creators, as well as connecting with brand sponsors.
For many creators, the programme offers a turning point in how they think about their content.
“I’ve been reviewing everything from PCs to smartphones for years, but the Shopee Affiliate Program gave my content a real business edge. It’s more than just sharing — it’s about helping viewers make smarter tech choices. With Shopee now partnering with YouTube for the YouTube Shopping Affiliate program, I’m excited my viewers can shop the exact products I recommend, straight from my videos. It’s a powerful step forward for creators like me, ” said Asraff Jeffery, Malaysian tech YouTube creator.
With the YouTube Shopping Affiliate Programme, Shopee and YouTube are unlocking new earning opportunities for creators at every stage — from first-time affiliates to seasoned content professionals. Sellers of all sizes also stand to benefit, gaining smarter, creator-driven ways to stay ahead of trends and build deeper audience connections.
“As a Shopee Affiliate, I’ve always focused on building trust with my audience — but I’ve been
looking for new ways to grow and reach more viewers. After this session, I’m excited to explore YouTube as a new space to share content and connect, ” said kalcubemaster, a Lifestyle Shopee Affiliate. “The YouTube Shopping Affiliate Programme makes it feel more doable — and more rewarding.”
This is just the beginning. Whether you’re a budding creator or an established name, the tools are ready — and the opportunity to turn content into commerce is yours to take. Creators who meet the eligibility criteria can sign up today via Shopee’s Affiliate Marketing Solution (AMS) to start earning from their content.