High cholesterol is an increasing health concern in Malaysia, affecting millions of adults and elevating the risk of serious complications. However, cholesterol management is often overlooked despite its crucial connection to overall mobility and heart health. Many do not realize that strong bones, flexible joints, and active muscles are essential for maintaining an active lifestyle, which in turn supports better cholesterol management.
Anlene, Malaysia’s No.1 Adult Milk Powder, introduces its latest innovation – Anlene CholestoPro today. This unique formula is scientifically designed with dual action formula: containing nutrients to support mobility while helping to reduce cholesterol. By combining nutrient bundles that support mobility and cholesterol management, it offers a holistic benefit for Malaysians striving to lead an active lifestyle!
According to the National Health and Morbidity Survey (NHMS) 2023, over half a million Malaysian adults are living with four types of non-communicable diseases (NCDs), including diabetes, hypertension, high cholesterol, and obesity.
Ganesh Thiagarajan, General Manager of Fonterra Brands Malaysia and Singapore said: “Nearly 7.5 million adults, or 33.3% of the population, have high cholesterol, yet one in two remain unaware of their condition . Additionally, the NHMS 2023 showed that 54.4% adults are overweight or obese, further contributing to the risk of cholesterol-related health issues. Managing cholesterol requires a combination of efforts, including proper nutrition and an active lifestyle.”
“Staying physically active and managing cholesterol go hand in hand. To keep moving, we need strong bones, joints, and muscles. At the same time, poor bones, joints, and muscle health can limit activity levels, increasing the risk of weight gain and high cholesterol, which may contribute to the development of heart disease. To address the growing concern, Anlene is committed to empowering Malaysians with healthy eating by providing nutritious food and advocating active lifestyle,” said Ganesh
He further emphasised on the importance of mobility, saying “With the launch of Anlene CholestoPro, we offer a convenient dual action formula that contains nutrients to support both mobility and cholesterol management. It is not just about reducing cholesterol; it is about ensuring Malaysians have the strength to keep doing what they love for longer. This new product joins our existing range, offering even greater benefits to those who already trust Anlene for their daily nutrition.”
High cholesterol is a serious yet often overlooked health risk because it has no noticeable symptoms. Dr. Azura Abas, who holds a MBBS, along with a MSc in Medical Physiology, emphasized the direct link between high cholesterol and cardiovascular disease.
“Many don’t realize that high cholesterol significantly increases the risk of cardiovascular disease due to cholesterol buildup in the arteries, which can lead to blockages, heart attacks, and other serious complications. In fact, it is the second most prevalent risk factor for heart-related conditions . In Malaysia, cardiovascular disease is rising, with cases occurring an average of ten years earlier than the global trend .”
She further explained: “High cholesterol is often the result of an unhealthy lifestyle choices, such as not getting enough exercise, not eating a balanced diet, or consuming large amounts of saturated fats. But the good news is that we can take control. By staying active, eating well, and incorporating cholesterol-lowering foods like plant sterols — we can make a significant impact on our cholesterol management.”
Strong mobility supports an active lifestyle. When we strengthen our bones, joints, and muscles, we create a strong foundation that enables us to stay active, which in turn helps to keep our cholesterol levels in check and supports heart health. The two go hand in hand.
Anlene CholestoPro is formulated with important nutrients to support Malaysians for strong mobility while addressing cholesterol management. They include:
• 1.2g plant sterolsˆ- Proven effective to help reduce cholesterol levels;
• High in Calcium & Vitamin D – Vitamin D helps with absorption of Calcium, which is important for strong bones;
• High Protein – Important to build and repair body tissues, including muscle tissues;
• Collagen – Collagen is the main component of joint cartilage;
• MFGM Active™ – A unique dairy ingredient, providing a combination of lipids and proteins. Studies have shown MFGM support flexibility, balance and strength.
• 1 8 Essential Vitamins & Minerals – Supporting daily nutritional needs that contributes to overall well-being
Study shows that consuming 1.2g of plant sterols daily can effectively lower LDL (bad cholesterol) cholesterol levels by partially blocking the absorption of cholesterol from the gut . In addition, studies show that consumption of milk added with important nutrients such as calcium, vitamin D, magnesium and zinc help to reduce bone breakdown within four weeks .
Therefore, drinking two glasses of Anlene CholestoPro daily, which contains 1.2g of plant sterols can help lower cholesterol levels while providing important nutrients like calcium, vitamin D, magnesium, and zinc. Adopting this simple daily habit as part of a balanced diet, Malaysians can proactively strengthen their mobility while taking care of their cholesterol level.
To celebrate the launch of Anlene CholestoPro, Anlene is hosting the Anlene Get Active, Let’s Move roadshow, where Malaysians can enjoy free bone scans and muscle strength tests. On top of this, Anlene is also partnering with Sunway Multicare and Avometer, offering complimentary cholesterol checks, reinforcing its commitment to better cholesterol management. This nationwide initiative aims to raise awareness about mobility and cholesterol health, empowering individuals to lead active and healthier lifestyles.
Anlene CholestoPro comes in the 480g and 800g packs and are now available at major grocery stores, pharmacies, supermarkets and hypermarkets nationwide, as well as online via Shopee and Lazada. For more information about Anlene CholestoPro, please visit https://www.anlene.com/my/en.
To find the Anlene Get Active, Let’s Move roadshow locations and dates, please visit https://www.anlene.com/my/en/anlene-move-check.html