First Pride’s Kevin, our Nugget Buddy, is no longer flying solo – he’s got a crunchy crew! We’re thrilled to introduce Kevin’s Buddies – meet Kat-Su (Katsu), Chee Ken (Chicken Strip), and a bombshell who has just entered the chat, our all-new Drum-Mat (Chicken Drummet)! This Ultimate Crunchy Trio is here to shake up your snack times, mealtimes, and everything in between.
First Pride has officially expanded its range of delicious products with a new range of Snack Series, starting with the all-new Chicken Drummet! The Chicken Drummet is juicy and crispy, designed to meet the demand for high-protein and easy-to-prepare meals or snacks. Available in Original and Hot & Spicy flavours, this drummet delivers the perfect crunch and tenderness in every bite. The Chicken Drummet is versatile and can be prepared in myriad ways, ideal for air-frying, deep frying, or even oven baking. However you choose to cook it, you’re in for a flavour-packed, crispy delight!
Kevin’s Buddies brings excitement and enjoyment to every mealtime – whether it be for family, young adults, or snack lovers, each buddy offers a unique crispy experience, making every bite distinct and tasty:-
● Kat-Su (Katsu), the culinary queen of the crew, is always serving up something crispy, golden, and made with love! She takes pride in perfecting recipes and making sure Kevin and the rest of the buddies are always well-fed. With a spatula in hand and a sizzle in her step, she’s always ready to whip up a meal and lend a helping hand when it’s needed most.
● Chee Ken (Chicken Strip) is Kevin’s best mate and the MVP (Most Valuable Poultry) on the pitch! From scoring winning goals to hyping up his buddies, this chicken strip is always on the move, zipping across the pitch and bringing the heat with his fiery spirit. Chee Ken never fails to bring fun and flavour, both on and off the field.
● The all-new Drum-Mat (Chicken Drummet) is the chillest of the buddies – he’s drummin’ it through life one game at a time. The resident vibe master of the crew, Drum-Mat is all about high scores and maximum fun; laid back but never lagging, he’s proof that life’s best when you go with the flow – and maybe add a little extra sauce.
“We’re so excited to introduce Kevin’s Buddies, a lineup made for every kind of crispy craving! Our new Snack Series featuring Chicken Drummets is a game-changer—easy to cook, packed with flavor, and perfect for sharing. We strive to continue expanding our options with our new Snack Series for evolving consumer needs, especially the younger generations. Whether you’re a fan of crunchy Katsu, love exploring different dips with our Chicken Strips, or simply crave our meaty, juicy Drummets, there’s a Buddy for you! ” – Freddie Wong, Marketing Director, Tyson Foods Malaysia.
At First Pride, we take pride in using only the finest ingredients to produce crave-worthy meals that are quick, easy, and delicious. We believe in serving high-quality, flavourful food that brings people together, whether it’s for everyday meals or special occasions.
Experience the all-new Drum-Mat (Chicken Drummet), available in 2 flavours, Original and Hot & Spicy, crafted just to satisfy your cravings. Discover the full range of First Pride products, along with the new Snack Series, today! Available now at a few retailers nationwide – AEON Big, AEON MaxValu Prime, Lotus’s and Village Grocer.
For more information, please visit First Pride Malaysia’s official social media pages on Instagram and Facebook.