Carlsberg Smooth Draught, celebrated for its signature draught-like smoothness, is thrilled to unveil its latest campaign, ‘Real Smooth’. Designed to amplify moments of fun, enjoyment, and togetherness, the campaign aims to elevate every experience where life’s moments are savored. Whether it’s a catch-up with friends, a backyard BBQ, or simply unwinding after a busy day, Carlsberg Smooth Draught is committed to making sure that smoothness takes center stage in every #BestWithCarlsberg occasion.
The World of Smoothness Comes to Life
In collaboration with the creative local collective Loka Made, Carlsberg Smooth Draught is bringing its ‘World of Smooth’ to life through visually stunning and energetic graphic illustrations. These dynamic designs capture the essence of smoothness that the brand stands for, translating it into vibrant art that mirrors the effortless experience of enjoying a Carlsberg Smooth Draught.
Taking things a step further, Carlsberg is also introducing an exclusive range of limited-edition merchandise, including sleek duffel bags, stylish sling and tote bags, and chic tumbler cans. These pieces are designed not just as accessories, but as artistic reflections of smooth moments. Fans can get their hands on these coveted items by following @CarlsbergMY on Facebook and Instagram for updates on availability and giveaways.
The Smoothest Pop Series
Carlsberg Smooth Draught has also launched ‘The Smoothest Pop’ series, where beer lovers can indulge in live music performances by local artists at selected venues. Featuring talents like @diorlying, these events promise upbeat tunes and opportunities for fans to sing along, creating lively, enjoyable moments to pair perfectly with a smooth brew.
An Evolved Experience of Smoothness
Reflecting on the campaign’s evolution, Olga Pulyaeva, Marketing Director of Carlsberg Malaysia, shared, “Last year, our ‘Real Spicy, Real Smooth’ campaign focused on fast-paced contrasts in experiences. This year, we’ve shifted to uninterrupted yet exciting moments of togetherness for our consumers.” Carlsberg Smooth Draught is embracing a fresh, harmonious approach, giving beer lovers more opportunities to savor smooth moments with friends and family.
Limited-Edition Merchandise & Exciting Rewards
Fans of Carlsberg Smooth Draught are in for a treat with the limited-edition merchandise line available through multiple channels, including e-commerce platforms, until 30 November 2024. Those who stock up on Carlsberg Smooth Draught can enter contests and snag great rewards:
Purchasing two cans from supermarkets, hypermarkets, or e-commerce sites grants one contest entry for the limited-edition duffel bag.
Buying two six-can packs comes with an instant reward of RM5 Touch ‘n Go e-wallet credit.
Consumers can also receive one contest entry when purchasing two cans at convenience stores or participating shops, or enjoy a RM1 discount on one big bottle (580ml) at coffee shops and eateries.
For those enjoying Carlsberg Smooth Draught at pubs and entertainment outlets, spending RM100 on the smooth brew will earn them a stylish limited-edition sling bag, ensuring they walk away with not just great memories, but exclusive merchandise as well.
How to Get Involved
Carlsberg Smooth Draught lovers can stay updated on all the exciting activities and promotions by visiting www.bestwithcarlsberg.my or by following @CarlsbergMY on Facebook and Instagram. Whether you’re after the latest giveaways, event details, or simply looking to engage with the Carlsberg community, social media is the place to be.
As always, Carlsberg Malaysia advocates for responsible drinking. So, while you enjoy the smoothness of Carlsberg Smooth Draught, remember to #CELEBRATERESPONSIBLY – and if you drink, don’t drive.
For more information, visit www.carlsbergmalaysia.com.my and experience all that the Real Smooth campaign has to offer!