Martell Malaysia proudly presents the return of the Martell Noblige Swift Talent Quest, where Malaysia’s most promising DJs compete for RM100,000 worth of prizes and more. In collaboration with DJs Playground—Malaysia’s Best Pioneer DJ Certified Academy 2024—this competition aims to push boundaries and fuse tradition with bold innovation, bringing fresh energy to the nightlife scene.
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“The Martell Noblige Swift Talent Quest is a gateway to the grand stage, where local talents have the opportunity to shine—underscoring Martell’s unwavering commitment to empowering local creatives and propelling them into the spotlight they rightfully deserve,” said Liew Pooi Wan, the Head of Marketing at Pernod Ricard Malaysia.
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Shortlisted participants from the Martell Noblige Swift Talent Quest will battle it out during Martell Noblige Swift Nights at clubs nationwide. Eight participants will be selected for the Semi-Finals thereafter, happening at the Martell Noblige Swift Festival Pre-Party where prominent regional DJs will serve as guest judges from then onwards, and all the way to the Finals happening during the Swift Festival. The top four finalists will perform live at the festival, mentored by DJs Playground founders – DJ Julian, DJ Nexto, and DJ Reeve.
Martell Noblige Swift Nights, which also serve as the battleground for the Martell Noblige Swift Talent Quest, promises to be an unforgettable journey by merging state-of-the-art technology with a lively nightlife scene. These immersive, high-energy parties feature top DJs, neon-lit atmospheres, and surrealist-themed visuals designed to make you Soar Beyond the Expected. Interactive elements like the Swift Ball Pit invite guests to leap into the fun while capturing memorable photo moments. Adding to the excitement, last year’s Swift Talent Quest winner, Exclusive Pete, will return to perform alongside a stellar lineup of local DJ talents.
Hosted by Emcee Chan, the lineup includes DJ Sandra, DJ Suki, the Swift Duo comprising DJ Ice and DJ Yazzi, DJ Perry K, DJ Reeve, and Noize Faktor. Together, these prominent entertainers will light up selected Swift Nights events with their electrifying beats.
Attendees can look forward to an immersive experience at Martell Noblige Swift Nights, brimming with exciting engagements and unforgettable entertainment. As a special promotion, purchase of Martell Noblige will gain you Swift Access tickets to the Martell Noblige Swift Festival. Find out more on ground as you attend these exclusive Swift Nights events, ensuring you and your friends are part of this exclusive event.
Swift Access not only guarantees entry but also unlocks VIP privileges, including access to exclusive party zones, additional complimentary drinks, and more, making your festival experience truly unforgettable. For more details on these experiences, see the fact sheet below.
Last year’s Martell Noblige Swift Talent Quest was fiercely competitive, from the overwhelming participation, 14 participants were selected and went head-to-head in the preliminary rounds. Eight advanced to the Grand Finals, where they faced off in a showdown of epic proportions, judged by industry heavyweights like DJ Blink, DJ Cza, DJ Leng Yein, and MC Vibe.
The winner, Exclusive Pete, a talented DJ from Melaka known for his masterful mixes of hip-hop, R&B, and soul, captivated both the judges and the audience with his electrifying performances. His journey to the throne, marked by an impressive 476,264 votes from the public, epitomised the spirit of ‘Soar Beyond the Expected. His victory earned him top honours and performances at last year’s Martell Noblige Swift Festival and Martell Noblige’s signature events.
The Martell Noblige Swift Festival that followed was a high-energy blend of art and entertainment, showcasing the best of East and West. Headlined by DJ Hyo from South Korea’s Girl’s Generation, the festival delivered an unforgettable experience. This year’s festival promises to be just as exhilarating, with a stellar lineup and immersive experiences that will leave attendees in awe. Stay tuned for more details!
For more details, visit swiftnights.martell.com.