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BoozeiT Publika: Malaysia’s Largest Liquor Retailer Unveils New Look to Enhance Customer Experience

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 BoozeiT, Malaysia’s top liquor retailer, is celebrating the grand reopening of its flagship store at Ben’s Independent Grocer in Publika. After a significant transformation, the newly revamped BoozeiT promises an unmatched shopping experience for customers, marking a new chapter for the store since its establishment in 2011. 

Now spanning 2,800 square feet, the store boasts a sleek, modern design, with well-organized sections, a dedicated dining area, and an expansive cold room showcasing rare and premium wines like the Duclot Bordeaux Collection 2017 and 1967 Macallan

With over 3,500 SKUs in stock and a valuation of RM4 million, BoozeiT stands as the largest liquor retailer in Malaysia. The store’s reimagined design and enhanced shopping experience are complemented by plans to renovate other branches, including the next upgrade at Bangsar Village 1.

Choya’s Exclusive Launch: 4 New Umeshu Varieties

In conjunction with the reopening, Choya, Japan’s renowned umeshu brand, introduced four exquisite new varieties:

CHOYA Non Sugar Natural Honey – Naturally sweet with honey (RM142).

CHOYA Non Sugar Natural Shiso – Herbal and aromatic with Shiso leaves (RM132).

CHOYA Sarari (Smooth & Light) – Light, sweet, and sour with 100% Kishu plums (RM89).

CHOYA Sarari Yuzu (Smooth & Fruity) – Citrusy with Yuzu fruit from Shikoku (RM98).

Guests enjoyed tasting sessions and an exclusive introduction to the limited-edition 18-year-old umeshu, valued at RM13,500.

Moutai Bulao Introduction

Ms. Haze Shi of MTBL presented Moutai Bulao, a premium product from Guizhou Moutai Distillery Group. Aged for a minimum of three years, Moutai Bulao boasts a rich aroma, sweetened for international appeal, offering a smoother drinking experience.

Grand Reopening Promotions

To celebrate, BoozeiT offers exciting promotions:

Luxurious Stays – Win stays at the Four Seasons or St. Regis by purchasing select items.

Sip, Collect, Win – Collect 138 bottles of Grant Burge wines to win a wine cabinet.

Potager Fine Dining Experience – Spend RM8,000 on select champagnes for a chance to win.

Choya Umeshu Offers – Receive complimentary miniature bottles and glasses with purchases.

Visit BoozeiT Publika for this remarkable shopping experience and exclusive deals.

For more details, visit BoozeiT’s Facebook page: @BoozeiT Retail. #boozeiT #boozeitretail #choya #MoutaiBulao