Following the successful launch of Kopiko Macchiato – Kopi Pekat Tak Manis Sangat – last year, Kopiko is thrilled to unveil its latest innovation, the Kopiko Creamy Latte. This new coffee beverage promises an irresistibly creamy and smooth texture paired with a luscious aroma, staying true to its tagline, Kopi Creamy Sedap Wangi, positioning it as the only authentic creamy latte coffee on the market.
The Perfect Blend
Kopiko Creamy Latte is crafted from carefully selected coffee beans grown on fertile volcanic soil and blended with high-quality milk. This meticulous selection process results in a rich, creamy, and silky-smooth coffee with a distinctive, luscious aroma. Whether enjoyed hot or cold, and customizable with various toppings, this versatile brew is designed to be the ultimate mid-day pick-me-up, offering a refreshing and energizing experience during busy days or break times.
Meeting Evolving Tastes
“Coffee has increasingly become an integral part of the Malaysian lifestyle, with consumers becoming more discerning in their tastes,” said Yosianto Cahyadi Marwita, Senior Brand Manager at Kopiko. “In today’s fast-paced environment, people seek the perfect cup of creamy coffee to refresh and re-energize themselves amidst their bustling day. Kopiko understands this evolving consumer demand, which is why we created Kopiko Creamy Latte. It delivers a creamy and smooth coffee experience, offering Malaysians a moment of relaxation that fits seamlessly into their hectic schedules.”
Commitment to Coffee Excellence
Yosianto added, “As a brand with a strong heritage, expertise, and commitment to coffee excellence, we are dedicated to delivering exceptional coffee experiences that not only cater to the lifestyles of our consumers but also invigorate and delight coffee lovers everywhere.”
The launch of Kopiko Creamy Latte is part of the newly introduced campaign ‘Inilah Latte Betul’, symbolizing Kopiko’s promise of a sensory journey of satisfaction, delivering refreshing, velvety smoothness with each sip.
Nationwide Roadshows and Promotions
To celebrate the launch and allow Malaysians to experience the delightful creamy taste of Kopiko Creamy Latte firsthand, Kopiko hosted a roadshow across Peninsular and East Malaysia on June 12th and 13th. During this event, free cups of Kopiko Creamy Latte were distributed, and consumers enjoyed special promotions. Kopiko Creamy Latte was available at a discounted price of RM10, 30% off the regular price. Additionally, consumers could purchase two packets at the discounted price of RM20 and receive a complimentary box of Choki Stix worth RM12.
The nationwide launch continues with in-store roadshows, including an event at HeroMarket in Bandar Puteri Puchong. Here, consumers can enjoy free cups of Kopiko Creamy Latte and take advantage of attractive promotions until July 8th.
Availability
Kopiko Creamy Latte is now available at all major hypermarkets and supermarkets. For added convenience, it can also be purchased through the Mayora Malaysia Official Store on Shopee and Lazada.